The hot spot market is projected to grow by 19.8% of CAGR from now until 2025, outpacing many other industries. This growing market creates opportunities as the need for Wifi increases(ref 1). One major reason for growth in the hot spot market (or Wifi as a service market) has been the growing adoption of BYOD (Bring Your Own Device) in large settings. For example, whole cities (such as Santa Monica, CA) offer Wifi that any mobile device can tap into. (ref 2 and 3).

Smart City Investments are expected to reach $326 billion by 2025 (or possibly as high as $820 billion) as cities adopt Wifi as a service to mitigate growing populations. (ref 4)

As people increasingly depend upon their mobile devices for communications, entertainment, and even purchases, the growth of BYOD presents opportunities for companies that provide Wifi as a service, advertising and hardware to make it all possible. (ref 5)

In addition, innovations in Internet speeds and bandwidth in venues such as airports and sports stadiums create new opportunities to deliver high quality advertising content to devices which are connected to the network. With such breakthroughs as 5G being projected to grow at a CAGR of more than 53% over the next five years, video ads will soon be delivered to in-venue devices like never before. (ref 6)

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