Enthusiast Gaming Holdings Inc. (“Enthusiast
Gaming” or the “Company”) (NASDAQ:EGLX) (TSX:EGLX), the largest
gaming media platform in North America, reaching over 300 million
monthly video game and esports fans worldwide, is pleased to
announce it has signed a partnership deal with ExitLag. ExitLag
will be using Enthusiast Gaming’s extensive reach into the video
gaming and esports market as the Latin American software developer
seeks to make an impactful debut in the US with its proprietary
technology to improve routing connections for gamers.
The partnership will utilize the full range of
Enthusiast Gaming’s flywheel including: media, the creation of a
custom series with influencers, gamer endorsement, and custom
social content. The partnership will also include an official
Luminosity Gaming sponsorship placing ExitLag’s logo on the team
jersey, player and team advocacy, as well as significant product
placement and endorsement during competitive play.
“ExitLag’s decision to partner with Enthusiast
Gaming for their initial push into the US gaming and esports market
once again demonstrates the capability of our platform of media
assets to reach and engage with a broad and coveted audience,”
commented Adrian Montgomery, CEO of Enthusiast
Gaming. "This partnership highlights the unique nature of
our overall flywheel in offering companies a custom and integrated
approach to speak to the powerful GenZ and Millennial demographics,
and we look forward to the benefits this partnership will bring to
ExitLag and our gaming fan communities."
"ExitLag's mission with this partnership is to
deliver an uninterrupted connection to all players in North
American utilizing Enthusiast Gaming’s media strength and unique
ability to reach the gaming community, and we are confident this
coming together will be a success,” commented
Átila Breowicz, CMO of ExitLag. “We are looking
forward to reaching even more customers in North America and
worldwide and providing Enthusiast Gaming’s fan communities with a
superior experience.”
About Enthusiast Gaming
Enthusiast Gaming is building the largest media
platform for video game and esports fans to connect and engage
worldwide. Reaching over 300 million gamers every month, the
Company is a member of the ‘Comscore 100’ ranking of the top
Internet Properties in the US and the largest in the Gaming
Information category on mobile devices. Combining the elements of
its four core pillars; Media, Talent, Esports and Experiential,
Enthusiast Gaming provides a unique engagement opportunity
resulting in more points of connection than any other video game
and esports platform, with unparalleled access to the influential
and lucrative GenZ and Millennial audience. Through ownership and
exclusivity of our array of digital media and entertainment assets,
we have built a vast and proprietary network of like-minded
communities - we own the fan experience.
The Company’s Media segment comprises 100+
gaming related websites and 1,000+ YouTube channels that generated
42 billion views of content in 2020. The Talent division works with
550+ leading gamers and influencers to create new and unique
content. Luminosity Gaming, the Company’s esports division, ranked
as the #1 watched esports organization on Twitch, competes across a
number of game titles, including the Vancouver Titans Overwatch
team and the Seattle Surge Call of Duty team and works with over 50
leading streamers and athletes, including xQc, Nick Eh 30, Chica
and more. Enthusiast Gaming’s Experiential business owns and
operates Canada’s largest gaming expo, EGLX, and the largest B2B
mobile gaming event in Europe, Pocket Gamer Connects, and hosts
over 50 live and virtual events annually. For more information on
the Company visit enthusiastgaming.com. For more information on
Luminosity Gaming visit luminosity.gg.
About ExitLag
ExitLag is a Brazilian software company founded
in 2010 and developed by gamers, for gamers. ExitLag’s software
utilizes strategic algorithms for the best route optimization on
the market, and its proprietary technology seeks to provide the
best game route through mapping out multiple routes and sending the
packet through the optimal one. ExitLag guarantees a stable
connection through a real-time optimization system that counts on a
worldwide server network spread throughout all continents.
In 2019, the Company expanded into the US,
moving its headquarters to Florida, in order to establish a deeper
connection with the North American market. Since then, the company
has become one of the most recommend tunneling services worldwide
and remains committed to continually improving services and
relationships with its users. In 2019, the Company also launched a
marketing campaign, "It's Pros choice" which became more relevant
for hardcore gamers and pro-players all over the world. Through
this marketing campaign, ExitLag also gave its users the feeling of
playing like professional players, making the dreams of many
players even closer.
Today, ExitLag has more than 2,000 partners in
more than 300 games worldwide.
Contacts
Investor Relations:Eric Bernofsky, Chief
Corporate Officer, Enthusiast
Gaminginvestor@enthusiastgaming.com
Media Relations:Carmela Antolino, Provident
Communicationscarmela@providentcomms.com647-287-2286
Neither the TSX Exchange nor its Regulation
Services Provider (as that term is defined in the policies of the
TSX Exchange) accepts responsibility for the adequacy or accuracy
of this release.
This news release contains certain statements
that may constitute forward-looking information under applicable
securities laws. All statements, other than those of historical
fact, which address activities, events, outcomes, results,
developments, performance or achievements that Enthusiast Gaming
anticipates or expects may or will occur in the future (in whole or
in part) should be considered forward-looking information. Often,
but not always, forward-looking information can be identified by
the use of words such as "plans", "expects", "is expected",
"budget", "scheduled", "estimates", "forecasts", "intends",
"anticipates", or "believes" or variations (including negative
variations) of such words and phrases, or statements formed in the
future tense or indicating that certain actions, events or results
"may", "could", "would", "might" or "will" (or other variations of
the forgoing) be taken, occur, be achieved, or come to pass.
Forward-looking statements in this news release include but are not
limited to statements relating to planned partnership activities of
Enthusiast Gaming.
Forward-looking statements are based on
assumptions, including expectations and assumptions concerning:
interest and foreign exchange rates; capital efficiencies, cost
saving and synergies; growth and growth rates; the success of the
esports and gaming media industry; and the Company’s growth plan.
While Enthusiast Gaming considers these assumptions to be
reasonable, based on information currently available, they may
prove to be incorrect. Readers are cautioned not to place undue
reliance on forward-looking statements. In addition,
forward-looking statements necessarily involve known and unknown
risks, including, without limitation, risks related risks
associated with general economic conditions; adverse industry
events; future legislative, tax and regulatory developments.
Readers are cautioned that the foregoing list is not exhaustive and
other risks are set out in Enthusiast Gaming’s public disclosure
record filed under the Company’s profile on www.sedar.com and also
available on www.sec.gov. Readers are further cautioned not to
place undue reliance on forward-looking statements as there can be
no assurance that the plans, intentions or expectations upon which
they are placed will occur. Such information, although considered
reasonable by management at the time of preparation, may prove to
be incorrect and actual results may differ materially from those
anticipated. For more information on the risk, uncertainties and
assumptions that could cause anticipated opportunities and actual
results to differ materially, please refer to the public filings of
Enthusiast Gaming which are available on SEDAR at www.sedar.com and
at www.sec.gov. Forward-looking statements contained in this news
release are expressly qualified by this cautionary statement and
reflect our expectations as of the date hereof, and thus are
subject to change thereafter. Enthusiast Gaming disclaims any
intention or obligation to update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise, except as required by law.
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