SAN DIEGO and BOULDER, Colo., April
22, 2021 /PRNewswire/ -- Athletic Brewing Company and
Justin's are announcing today a collaborative limited-edition beer
to celebrate Earth Day. Inspired by these two outdoor enthusiasts
coming together, Nature Nut is a peanut butter Porter beer, and its
sales will benefit the Rocky Mountain Conservancy, a nonprofit
organization supporting one of the nation's most popular National
Parks, Rocky Mountain National
Park, in Colorado.
Athletic Brewing Company and Justin's are announcing today a
collaborative limited-edition beer to celebrate Earth Day.
Although both bestselling brands are "go-to's" for people who
live happy, active, and well-balanced lives, it wasn't so long ago
that these brands rewrote the rules in their respective categories.
Athletic shifted the nonalcoholic beer category, which hadn't
seen any innovation in decades, to pioneer the athletic beer
segment by making great beer that just happens to be nonalcoholic.
It's now the fastest-growing sector in the beer industry. Justin's
revolutionized the nut butter category by creating products driven
by passion for delicious taste, unique texture, and high-quality
ingredients. Justin's not only offers peanut butter, but
almond butters made with Justin's one-of-a-kind-grind. They created
the first nut butter squeeze packs to give consumers a
power-packed, on-the-go protein source.
Challenged with developing a peanut butter beer, the teams at
Justin's and Athletic Brewing worked together to find a perfect
beer base that would reflect the bold flavor of peanut butter and
showcase its rich and complex character. The team selected
American Porter because its roast and chocolate notes tastefully
complement the nutty goodness. This intersection of
ingredients led the way for a great, wholesome beer that
imparts the flavor fans of both brands crave and just happens to be
nonalcoholic. As part of the complicated brewing process, the team
opted to use peanut butter powder instead, so no
JUSTIN'S® peanut butter was used in this brew, but it has
plenty of its nutty spirit.
Beer lovers can purchase Nature Nut beginning Earth Day
(April 22) through
AthleticBrewing.com while supplies last. The beer will ship
directly to consumers with a sample of JUSTIN'S® signature nut
butter squeeze pack for every six-pack purchased. Additionally,
super-fans can snag limited-edition merchandise, with 100 percent
of the profits going directly to support the Rocky Mountain
Conservancy for trail clean up and fire mitigation in Rocky Mountain National Park located in
Justin's home state of Colorado.
"JUSTIN'S® products are our favorite trail-side snack, and I
guarantee that Nature Nut will be a great addition on a hike or as
a post-trail brew," said Bill
Shufelt, co-founder of Athletic Brewing. "I created Athletic
as a life hack because alcohol simply wasn't compatible with the
healthy and active life that I wanted to live without making
compromises. As an avid backpacker, mountain biker, and skier,
Justin's founder, Justin Gold,
shares a lot of the same values."
"I love a good life-hack and like Bill, am a nature nut at
heart. I was thrilled to team up with Athletic to create this
limited-time Peanut Butter Porter inspired by JUSTIN'S® peanut
butter and do something positive to support our planet just in time
for Earth Day," said Justin Gold,
founder of Justin's.
About Justin's
Established in 2004 in the home kitchen of health enthusiast
Justin Gold, Justin's supports an
on-the-go lifestyle with an extensive line of naturally delicious,
high-quality nut butter, USDA-certified organic nut butter cups,
and plant-based snacks that deliver great taste, unique texture and
convenient nutrition. The brand is not only dedicated to providing
superior products with mindfully sourced ingredients, but also
actively engages in corporate social responsibility efforts each
year, focusing on sustainable packaging and ingredients, pollinator
conservation, and hunger relief. For more information please visit
Justin's
at Justins.com, Facebook.com/JustinsNutButter and Instagram.com/Justins.
About Athletic Brewing
International Beer Challenge 2020 "Brewer of the Year North
America", Athletic Brewing Company is reimagining beer for the
modern, active adult. Their great-tasting athletic craft brews let
you enjoy the refreshing taste of craft beer, without the alcohol
or the hangover. You can enjoy them anytime, anywhere, and still be
healthy, active, and at your best; it's the very reason they
started brewing them in the first place. With custom breweries on
the East and West coasts, their lineup has earned accolades
throughout the industry, even against full-strength beers,
including the 2020 World Beer Award Gold medal for Run Wild. To top
it all off, as part of the Athletic Brewing "Two for the Trails"
initiative, 2% of all sales are donated to causes and organizations
that support healthy, outdoor, active living.
Whether you've decided to cut alcohol out of your life for good,
for a night, or for just one drink, Athletic Brewing Company
provides an option without compromises that you're guaranteed to
enjoy.
Contact:
Media Relations
507-434-6352
media@hormel.com
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SOURCE Justin’s