By R.T. Watson
Walt Disney Co.'s "Raya and the Last Dragon," its first domestic
release in a year, delivered tepid results after Cinemark theaters,
the nation's third-largest chain, didn't play the film.
The animated "Raya and the Last Dragon" grossed $8.6 million in
the U.S. and Canada over the weekend, according to preliminary
studio estimates, with the film appearing in 2,045 theaters
throughout North America, Disney said.
"This is a soft theatrical opening. Disney is the best family
brand in the business," said box-office analyst David A. Gross of
Franchise Entertainment Research Inc.
"Raya and the Last Dragon" is also available on Disney's
direct-to-consumer streaming platform, Disney+, for an additional
$29.99 on top of the monthly subscription rate of $6.99. The
company hasn't released viewer data.
Cinemark Holdings Inc. didn't respond to requests about why it
chose not to play "Raya and the Last Dragon," the weekend's biggest
release from the film industry's biggest studio.
But the move comes amid growing tension between Hollywood
studios and movie theater chains over whether the theaters should
get to show movies before they premiere on streaming services, and
for how long.
With pandemic policies shutting theaters and viewers turning to
at-home entertainment, Hollywood studios responded by debuting new
films via their streaming services, cutting out or cutting short
the pre-pandemic window of exclusive theatrical release.
With more multiplexes now open, such as in New York City and San
Francisco at 25% capacity this weekend, more theater chains, such
as AMC Entertainment Holdings Inc. and Cinemark are hoping for a
recovery. However, it is still unclear how soon consumers are ready
to embrace the in-person, big screen experience.
None of Cinemark's 345 theaters across 42 states showed "Raya
and the Last Dragon," according to a person familiar with U.S. box
office data. Some smaller movie theater operators like Harkins
Theatres, which has more than 30 domestic locations, also didn't
offer the movie, the person also said.
Harkins Theatres, which says it is the fifth-largest chain in
North America, didn't respond to requests for comment.
While top theater chain AMC showed "Raya and the Last Dragon"
this weekend, North America's second-largest chain Cineworld Group
PLC's Regal Entertainment Group remains shut, as the company waits
for assurances that Hollywood will stick to plans to release
high-profile films.
Disney appears confident the movie will over time draw audiences
out of their homes, even as the film is available online.
"Domestically there is limited new family or animated competition
until releases slated in early summer," the studio said in a
release on Sunday. "'Raya' will have extended play through March
and April spring break periods nationwide."
This is the first time since Mar. 2020 that Disney is releasing
a new movie to theaters in North America. Meanwhile, the studio has
either delayed sending big-budget films, like Marvel spinoff "Black
Widow," to theaters or has debuted titles like "Mulan" and Pixar's
"Soul" exclusively on Disney+. The company's CEO Bob Chapek has
said the streaming platform is central to growth.
Disney declined to comment on theaters choosing not to screen
"Raya and the Last Dragon."
AT&T Inc.'s Warner Bros. is also giving priority to its
streaming service, HBO Max, this year as the theatrical market's
recovery remains uncertain.
Last week, Warner Bros. released the part- animated,
part-live-action film "Tom & Jerry," which grossed $14.1
million in North America. This weekend, the film showed in 2,563
theaters -- roughly 500 more than "Raya and the Last Dragon"
appeared in -- and earned an additional $6.6 million, bringing its
domestic total to $23 million, the studio said.
When "Tom & Jerry" premiered in theaters last weekend, the
studio also made it available to subscribers of HBO Max, which
costs $14.99 a month. The studio is releasing all its films this
year simultaneously on the platform and in theaters.
On Sunday, Warner Bros. said that five of the best performing
theaters for "Tom & Jerry" in the U.S. and Canada were
locations owned by Cinemark.
"Newly reopened theaters in New York City, Northern
California...gave us a strong boost in those markets and show how
hungry audiences are for a return to moviegoing," the company also
said.
According to one independent cinema owner, Disney is charging 4
percentage points more to show "Raya and the Last Dragon" than
Warner Bros. is charging for "Tom & Jerry." Disney's rate of
52% of ticket sales was less than the 60% or more that the studio
generally charges, the theater owner also said. Warner Bros. has
been offering a discounted rate of 48% for all of the studio's
films which simultaneously debut on HBO Max, the person also
said.
Write to RT Watson at rt.watson@wsj.com
(END) Dow Jones Newswires
March 07, 2021 18:17 ET (23:17 GMT)
Copyright (c) 2021 Dow Jones & Company, Inc.
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