NEW YORK, March 5, 2021 /PRNewswire/ -- Foot Locker
today announced Melody Ehsani as
Creative Director of their women's business. She will be leveraging
her new position to amplify the Foot Locker brand to the female
consumer as a leader in the streetwear world through content and
product development.
As Creative Director, Ehsani will design quarterly apparel
capsule collections as well as curate an on-going selection of Nike
and Jordan products. The first
capsule collection will be available Summer of 2021 in-stores and
online at Foot Locker across the United
States and Canada, as well
as select doors in Europe and
Asia Pacific.
The LA designer is the visionary and entrepreneur behind ME. – a
streetwear brand specializing in jewelry, footwear and clothing
with a message that has changed the landscape of accessible
womenswear. Ehsani has built a unique brand that meets at the
intersection of streetwear culture and activism. She has
previously collaborated with former First Lady Michelle Obama, Lauryn
Hill, Wu-Tang Clan and more.
In December 2020, Melody designed an
exclusive capsule collection of basketball-inspired items for Foot
Locker's "12 Days of Greatness" holiday campaign. Now, Foot Locker
is giving Melody a long-term platform to reach consumers across the
world while expressing herself and her brand's purpose through
custom capsule collections.
"Melody Ehsani brings
authenticity and years of creative leadership to the industry,"
said Patricia Respress, Vice
President and DMM Women's Footwear and Apparel at Foot Locker. "Her
diverse background of streetwear knowledge will help elevate our
brand and expand our product offering, while driving real cultural
impact within our women's community."
At its core, Foot Locker believes strongly in empowering women
and inspiring the next generation of entrepreneurs and streetwear
enthusiasts. Melody is known for her socially responsive approach
to streetwear and her work ethic will be the driving force behind
her designs.
"Growing up, Foot Locker stores were a staple of my cultural
landscape. I am truly honored to become the first Creative Director
for Foot Locker's women's business and for the opportunity to help
shape and build upon the impact of their brand on a global
scale. I look forward to bringing my set of experiences to
the table - not just as a designer, but as a longtime
customer."
To expand their close connections to the communities of
New York City and Los Angeles and make the collections more
accessible to consumers across the country, a digital
crowd-sourcing program will solicit consumer feedback to determine
where a Melody Ehsani x Foot Locker
pop-up shop will arrive. These pop-ups will open a week in advance
of the capsule being available, giving the selected city a chance
to experience and shop the collection before the rest of the
world.
For more information and to stay up to date on the exclusive
capsule collection drops and pop-up shops, visit
https://www.footlocker.com/melodyehsani and follow @footlockerwomen
and @MelodyEhsani.
About Foot Locker and Foot Locker, Inc.:
Foot Locker is a part of Foot Locker, Inc. (NYSE: FL). The company
leads the celebration of sneaker and youth culture around the globe
through a portfolio of brands including Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs
Sports, Eastbay, Footaction, and Sidestep. With approximately
3,000 retail stores in 28 countries across North America, Europe, Asia,
Australia and New Zealand, as well as websites and mobile
apps, the Company's purpose is to inspire and empower youth culture
around the world, by fueling a shared passion for self-expression
and creating unrivaled experiences at the heart of the global
sneaker community. Foot Locker, Inc. has a corporate headquarters
in New York. For additional
information please visit www.footlocker-inc.com.
Additional information may be found at Footlocker.com |
Twitter: @footlockerwomen | Instagram: @footlockerwomen |
YouTube: youtube.com/footlocker |
Facebook: facebook.com/footlockerwomen
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SOURCE Foot Locker, Inc.