SCOTTSDALE, Ariz., March 4, 2021 /PRNewswire/ -- SmartRent, a
provider of smart home automation for property owners, managers,
developers and residents, today announced a strategic investment
from Lennar Corporation (NYSE: LEN and LEN.B), one of the nation's
leading homebuilders. The investment is a continuation of the
company's commercial partnership with SmartRent and its Alloy
SmartHome offering for homebuilders and homebuyers. As part of
Lennar's investment, Eric Feder,
President of LENX, Lennar's innovation and
technology division, will join SmartRent's board of
directors.
The investment is a testament to the growth and efficacy of
Alloy SmartHome's Self-Guided Tour solution, which Lennar utilizes
for model home tours to solve for the desires of today's and
tomorrow's home shoppers. Using Self-Guided Touring technology,
prospective homebuyers can schedule an on-site private, self-guided
tour for a safe and simple way to tour model homes independently.
Lennar relies on Alloy SmartHome Self-Guided Tours to allow
prospective home shoppers to experience its model homes in new
communities across the country.
"Lennar is a pioneer in recognizing new ways to build, showcase
and equip a smart home," said Lucas
Haldeman, CEO and co-founder of SmartRent. "We couldn't be
more thrilled to partner with the company and have their support as
Alloy SmartHome grows rapidly."
In addition to Self-Guided Tours, Alloy SmartHome offers
fully-equipped smart home technologies married within one branded
app for home builders to install in new homes. With Alloy
SmartHome's offerings like remotely controlled access, temperature,
lighting, and blinds, sellers can monitor for-sale homes for any
security or leak concerns, and buyers are welcomed home with an
intuitive and centralized smart home upon move-in. SmartRent offers
these technologies scaled to retrofit existing multifamily
properties and new builds.
"Our strategic partnership with and investment in SmartRent
underscores our intense focus on implementing technology and
innovation to streamline and enhance all aspects of the
homebuilding and homebuying processes," said Eric Feder, President of LENX. "I
look forward to joining SmartRent's board of directors and we are
enthusiastic about the opportunities that lie ahead."
Lennar's backing of SmartRent -- alongside real estate and
technology titans like Spark Capital, the Amazon Alexa Fund, Fifth
Wall, Energy Impact Partners, Bain Capital Ventures and RET
Ventures -- further cements the industry's growing recognition for
the need to modernize processes throughout real estate.
About SmartRent
Founded in 2017, SmartRent is a smart
home automation platform company for property managers, builders,
buyers, and residents. From self-guided tours to parking management
and access control, SmartRent's integrations, partnerships and
purpose-built solutions provide endless options for property owners
and developers to create a customized automation platform that
works for them. In addition to offering the leading multifamily
management technology stack, SmartRent's Alloy SmartHome offerings
are tailored for the single-family homebuilder and buyer market.
For more information, please visit smartrent.com or
alloysmarthome.com.
Media Contact:
Inkhouse for SmartRent
smartrent@inkhouse.com
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SOURCE SmartRent