TapClicks to Aggregate Marketing and Sales Data for Nexstar Inc.
March 03 2021 - 1:00PM
TapClicks, Inc., the leading unified marketing platform for
analytics, intelligence, reporting, workflow and orders management,
today announced that Nexstar Inc., a wholly owned subsidiary of
Nexstar Media Group, Inc. (Nasdaq: NXST) has deployed the TapClicks
Marketing Operations Platform. Nexstar Inc.’s local websites and
mobile apps counted over 90 million average unique monthly users in
2020. TapClicks will assist Nexstar Inc. by delivering a
sophisticated platform with campaign management and clear reporting
tools.
“Our clients demand flexibility across a
multitude of channels and sources,” said Lori Tavoularis, Chief
Revenue Officer, Digital Division at Nexstar Inc. “With TapClicks,
we now have a streamlined platform for orders and to deliver
coherent cross-channel reporting. TapClicks assists with managing
all the complexity and allows us to focus on campaign
performance.”
TapClicks allows Nexstar’s digital customers to
enjoy self-service capabilities, along with a unified view of
display, social, OTT activities, as well as other media channel
campaigns. They also enable Nexstar Inc.’s sales and operations
teams to improve campaign workflow and reporting for digitally
savvy clients and partners. The TapClicks Marketing Operations
Platform delivers seamless data aggregation and ingestion from more
than 4,600 sources and includes fully automated solutions for data
warehousing, distribution, analytics, and reporting. TapClicks can
customize reporting quickly and drive down the total cost of unique
campaign enablement.
"We are thrilled to be partnering with Nexstar
Inc. to deliver impactful campaigns and highlight customer success.
In today's business climate, the ability to provide performance
with transparency fosters trust among clients," said Babak
Hedayati, CEO and founder, TapClicks. "We've made strategic
acquisitions to build an industry-leading unified platform that
helps our customers automatically manage their marketing data,
marketing operations and apply intelligence to have more efficient
and cost-effective organizations."
For more information on the TapClicks Marketing
Operations Platform, please visit
https://www.tapclicks.com/platform/.
About TapClicksTapClicks, Inc. is the leading
provider of unified marketing operations, analytics and reporting
solutions for media companies, digital marketing agencies, brands,
franchises, and HIPAA covered entities. The TapClicks Smart
Marketing Cloud provides end-to-end business intelligence
capabilities that include SEO, social and PPC reporting, automated
order entry, set up and approval workflows, marketing performance
analysis and the creation of interactive visual reports and
presentations. TapClicks integrates more than 250 data sources via
its Connector Marketplace to provide marketers with the ability to
analyze data from the full breadth of popular marketing and
advertising tools used in the industry today.
Recognized as one of the fastest-growing companies in Silicon
Valley by Inc., TapClicks is headquartered in San Jose, California,
with locations in Boston, Massachusetts; Nashville, Tennessee; and
New York City; as well as international offices in Montreal,
Canada; Bogota, Colombia, Hyderabad, India; and Pune, India. For
more information please visit www.tapclicks.com or follow us on
Facebook, LinkedIn, Twitter, and Instagram.
About Nexstar Media Group, Inc.Nexstar Media
Group (NASDAQ: NXST) is a leading diversified media company that
leverages localism to bring new services and value to consumers and
advertisers through its traditional media, digital and mobile media
platforms. Its wholly owned operating subsidiary, Nexstar Inc.,
consists of three divisions: Broadcasting, Digital, and Networks.
The Broadcasting Division operates, programs, or provides sales and
other services to 198 television stations and related digital
multicast signals reaching 116 markets or approximately 39% of all
U.S. television households (reflecting the FCC’s UHF discount). The
division’s portfolio includes primary affiliates of NBC, CBS, ABC,
FOX, MyNetworkTV and The CW. The Digital Division operates 122
local websites and 316 mobile apps offering hyper-local content and
verticals for consumers and advertisers, allowing audiences to
choose where, when and how they access content and creating new
revenue opportunities for the company. The Networks Division
operates WGN America, a growing national general entertainment
cable network and the home of NewsNation, multicast network Antenna
TV, and WGN Radio in Chicago. Nexstar also owns a 31.3% ownership
stake in TV Food Network, a top tier cable asset. For more
information, please visit www.nexstar.tv.
Media Contact:Melanie CaprusoDiGennaro
Communicationsmelanie.capruso@digennaro-usa.com
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