IBM Announces Senior Roles for “NewCo,” the Independent Managed Infrastructure Services Business to Spin Out from IBM
March 03 2021 - 8:01AM
Business Wire
IBM (NYSE:IBM) today announced key members of the executive team
to lead the independent company that will be created following the
previously announced separation of IBM’s Managed Infrastructure
Services business (“NewCo”).
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Elly Keinan Group President NewCo (Photo:
Business Wire)
The leadership appointments represent an important step toward
establishing an independent NewCo, which will be a global leader in
the management and modernization of IT infrastructure. The
company’s new name will be announced in the coming months, and the
separation is expected to occur by the end of 2021.
Elly Keinan was named as Group President of the new company.
Maria Bartolome Winans has been named as NewCo’s Chief Marketing
Officer. Both executives are veterans of the technology industry
and have held global leadership roles.
“These executives bring great global expertise as we build a
purpose-led culture for our new company,” said Martin Schroeter,
who assumed the role of NewCo’s Chief Executive Officer on January
15. “Elly and Maria have deep knowledge of the industry, and they
share our unwavering commitment to our talented employees and to
the success of our customers. I know they will play a pivotal role
in the leadership team we are building to deliver excellent value
to customers and shareholders.”
Keinan is a veteran of more than three decades in the technology
industry, most recently as a venture partner of Pitango Venture
Capital, Israel’s leading venture capital group. He served as
general manager of IBM North America, general manager of IBM Latin
America, and chairman of IBM Japan, among many technology and
market leadership roles at IBM. He serves on boards of several
technology companies, as well as the board of directors of the
United Way of New York City.
Winans has risen to top marketing roles in her 25-year career at
IBM and has spent the last three years as the chief marketing
officer for IBM Americas, with direct responsibility for marketing
sourced revenue, demand generation and all geography marketing
professionals across North America, Canada, and Latin America. She
has led marketing teams in IBM’s Watson business and in IBM’s
Software unit, with specific expertise in industry solutions, and
has been a leader in IBM’s Hispanic community.
NewCo will be a leading technology services provider, with twice
the scale of its nearest competitor in managed infrastructure
services. It has relationships with more than 4,600
technology-intensive, highly regulated customers and a backlog of
more than $60 billion. Managing and modernizing customer-owned
infrastructures is a $500 billion market opportunity.
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IBM Edward Barbini, 914- 494-7925 barbini@us.ibm.com Teneo Kathy
Deveny, 917- 439-3263 kathy.deveny@teneo.com
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