HONG KONG, March 2, 2021 /PRNewswire/ -- iClick Interactive
Asia Group Limited ("iClick" or the "Company") (NASDAQ: ICLK),
an independent online marketing and enterprise data solutions
provider in China, is pleased to
share the success of its partnership with blispring, a pioneering
chewing gum-flavored toothpaste brand in China. Within three months, iClick's
SaaS-based smart retail solutions helped blispring achieve GMV of
over RMB500,000 with latest monthly
growth of 146% within its WeChat-based private domain.
In an emerging market, blispring is looking for effective ways
to quickly establish their private domain presence in order to
increase sales. iClick helped them achieve their goals in three
ways:
- iClick built a mini-program store connecting all touch points
within the WeChat ecosystem, including Official Account, Channels,
WeCom and group chats. By doing so, the mini-program store enabled
the client to acquire, track and interact with consumers via
multiple channels and thus improved the conversion and purchase
rate within the closed loop.
- iClick's iSCRM helped the client formulate and execute
intelligent consumer strategies and create tailored consumer
services and experiences by leveraging various tools including live
streaming and WeChat moments, enhancing the repurchase rate and
maximizing consumer lifetime value.
- iClick's CDP analyzed real-time consumer data to establish
360-degree consumer profiles to better understand consumer purchase
habits and preferences and to optimize the precision of the
client's targeted marketing. CDP also tracked and visualized
consumer behavior trajectories to discover the best way to realize
high consumer conversion.
"We are excited to see our integrated solutions helping more and
more brands to establish and develop their private domains and
achieve remarkable sales growth in a short time frame." said Jian
"T.J." Tang, Chief Executive Officer and Co-Founder of iClick.
"Private domain e-commerce is becoming an essential and efficient
way for brands to achieve sales growth beyond traditional
e-commerce on public platforms. iClick's integrated solutions offer
the most comprehensive way for brands to develop and execute
intelligent private domain strategies."
About iClick Interactive Asia Group Limited
iClick Interactive Asia Group Limited (NASDAQ: ICLK) is an
independent online marketing and enterprise data solutions provider
that connects worldwide marketers with audiences in China.
Built on cutting-edge technologies, our proprietary platform
possesses omni-channel marketing capabilities and fulfils various
marketing objectives in a data-driven and automated manner, helping
both international and domestic marketers reach their target
audiences in China. Headquartered in Hong Kong, iClick
was established in 2009 and is currently operating in ten locations
worldwide including Asia and Europe.
For more information, please
visit ir.i-click.com.
Safe Harbor Statement
This announcement contains forward-looking statements, including
those related to the Company's business strategies, operations and
financial performance. These statements constitute
"forward-looking" statements within the meaning of Section 21E of
the Securities Exchange Act of 1934, as amended, and as defined in
the U.S. Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as
"will," "expects," "anticipates," "future," "intends," "plans,"
"believes," "estimates," "confident" and similar statements. Such
statements are based upon management's current expectations and
current market and operating conditions and relate to events that
involve known or unknown risks, uncertainties and other factors,
all of which are difficult to predict and many of which are beyond
the Company's control. Forward-looking statements involve inherent
risks and uncertainties. A number of factors could cause actual
results to differ materially from those contained in any
forward-looking statement, including but not limited to the
following: the Company's fluctuations in growth; its success in
implementing its mobile and new retail strategies, including
extending its solutions beyond its core online marketing business;
its success in structuring a CRM & Marketing Cloud platform;
relative percentage of its gross billing recognized as revenue
under the gross and net models; its ability to retain existing
clients or attract new ones; its ability to retain content
distribution channels and negotiate favorable contractual terms;
market competition, including from independent online marketing
technology platforms as well as large and well-established internet
companies; market acceptance of online marketing technology
solutions and enterprise solutions; effectiveness of its algorithms
and data engines; its ability to collect and use data from various
sources; ability to integrate and realize synergies from
acquisitions, investments or strategic partnership; fluctuations in
foreign exchange rates; and general economic conditions in
China and other jurisdictions
where the Company operates; and the regulatory landscape in
China and other jurisdictions
where the Company operates. Further information regarding these and
other risks is included in the Company's annual report on Form 20-F
and other filings with the SEC. All information provided in this
press release and in the attachments is as of the date of this
press release, and the Company undertakes no obligation to update
any forward-looking statement, except as required under applicable
law.
For investor and media inquiries, please contact:
In
China:
|
In the United
States:
|
iClick Interactive
Asia Group Limited
|
Core
IR
|
Lisa Li
|
Tom Caden
|
Phone:
+86-21-3230-3931 #892
|
Tel:
+1-516-222-2560
|
E-mail:
ir@i-click.com
|
E-mail:
tomc@coreir.com
|
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SOURCE iClick Interactive Asia Group Limited