LOS ANGELES, Feb. 24, 2021 /PRNewswire/ -- LiveXLive
Media (Nasdaq: LIVX) ("LiveXLive"), a global platform for
livestream and on-demand audio, video and podcast/vodcast content
in music, comedy and pop culture, and owner of PodcastOne, Slacker
Radio, React Presents and Custom Personalization Solutions ("CPS"),
announced today that it has entered into an exclusive partnership
with Self Made, an innovative and democratic music competition.
This is a community which leaves everything to the talent and the
fans. Self Made garnered more than one million viewers on its
platform who voted virtually for their favorite up-and-coming
artists, including solo and group acts across all genres of music
when it launched in 2017.
Self Made's mentors are an all-star team of music industry leaders
who have broken celebrated and popular musical acts
Self Made was created by Ash Pournouri, music visionary and the
former partner of the late global superstar Avicii. When Self Made
debuted in Sweden, it achieved the
highest viewership of all new shows on Discovery's video-on-demand
service Dplay and attracted nearly 20 percent of Sweden's online population.
Self Made's platform allows 100% of the voting to take place by
the fans on the site, which distinguishes it from other music
competitions with panels of celebrity judges, like X Factor. Anyone
can enter this truly international and democratized talent search
from the comfort of their own homes. The opportunity to audition
and the power to win lies with participants promoting their
auditions throughout various social media and other digital
platforms. However, "wildcards'' can rise to the top of the final
showcase and consumers can vote on them in a real-time leaderboard.
Winners will be honored or acknowledged through LiveXLive's
innovative and all-inclusive global platform, and they will be able
to pursue record deals, publishing deals and management deals worth
$100,000.
"Our partnership with Self Made provides independent artists a
singular digital platform and community to showcase their talent,
jump-start their careers and dramatically increase visibility among
established artists and loyal fans," said Robert Ellin, CEO and Chairman of LiveXLive.
"Working together with Ash Pournouri and his amazing team, we have
created the ultimate democratic music competition where we leave
everything in the hands of the talent and the fans."
Serving as Self Made's mentors is an all-star team of music
industry leaders who have broken many of the most celebrated and
popular musical acts around the globe. They include Eshy
Gazit, responsible for the worldwide success of Monsta X and
BTS; Jason Flom, who launched
Katy Perry, Kid Rock, Lorde and Greta Van Fleet; Sharona
Nomder, manager of Israeli pop star Noa Kirel; Brandon
Silverstein of S10 Entertainment, who manages the
Brazilian global superstar Anitta; Ash Pournouri, who turned
Swedish DJ Avicii into a worldwide phenomenon; and Charlie Walk, who has worked with such
artists as Taylor Swift,
Ariana Grande, The Weeknd, Post
Malone and Shawn Mendes.
The first group of artists, SZNS, Amor, Perri Jones, and Stefan
Benz who were selected by the mentors, will perform center
stage at the second presentation of Music Lives, LiveXLive's
immensely popular livestreamed music festival. The first Music
Lives festival, which included 51 hours of livestreamed content
with more than 100 artists, generated over 50 million livestreams
globally and three billion "#MusicLives" video views on TikTok.
These artists will also serve as ambassadors during Self Made's
second worldwide competition commencing in spring 2021, providing
guidance and support to the contestants.
Combined with its recent partnership with Charlie Walk's Music Mastery, LiveXLIve will
continue its rapid expansion into music publishing and developing
rising talent.
"The perfect trifecta of Self Made, LiveXLive and Music Mastery
will work together to concept develop new artist brands in the
North America marketplace," said
Charlie Walk, Founder and CEO of
Music Mastery. "It is now our time to have the same level of
success that the K-pop market has achieved with BTS, Black Pink and
other new artists."
"Seeing how Self Made was such an overwhelming success in its
alpha launch, I am very excited to launch Self Made on the
LiveXLive platform in the US and beyond," said Ash Pournouri,
Founder of Self Made. "Our partnership with Charlie, Rob and
the entire LiveXLive team will finally democratize talent search
and offer winners the opportunity to propel into stardom and become
the biggest artists of tomorrow."
Pournouri, a successful serial entrepreneur and tech investor,
created and co-founded the globally influential platform Brilliant
Minds with Spotify CEO Daniel Ek. He
was partner to and co-creator of the music artist and brand Avicii,
and is a two-time Grammy nominated songwriter. Pournouri began his
career as an artist manager, record producer, songwriter and record
executive.
LiveXLive's platform provides an end-to-end solution for artists
and bands to go direct to consumer, monetize performances and
digital touring, as well as sell merchandise and reach new
audiences across LiveXLive's apps, site and OTT channels on Amazon,
Apple TV, DISH Sling, Roku and Samsung TVs.
About LiveXLive Media, Inc.
Headquartered in Los Angeles,
California, LiveXLive Media, Inc. (NASDAQ: LIVX) (the
"Company") (pronounced Live "by" Live) is a global platform for
livestream and on-demand audio, video and podcast content in music,
comedy, and pop culture. LiveXLive, which has streamed over 1,800
artists since January 2020, has
become a go-to partner for the world's top artists and celebrity
voices as well as music festivals concerts, including Rock in Rio,
EDC Las Vegas, and many others. In April
2020, LiveXLive produced its first 48-hour music festival
called "Music Lives" with tremendous success as it earned over 50
million views and over 5 billion views for #musiclives on TikTok on
100+ performances. LiveXLive's library of global events,
video-audio podcasts and original shows are also available on
Amazon, Apple TV, Roku and Samsung TVs in addition to its own app,
destination site and social channels. The Company's wholly-owned
subsidiary,PodcastOne, generates more than 2.25 billion downloads
per year with 400+ episodes distributed per week across a stable of
hundreds of top podcasts. For more information, visit
www.livexlive.com and follow us on Facebook, Instagram, TikTok,
Twitter at @livexlive, and YouTube.
Forward-Looking Statements
All statements other than statements of historical facts contained
in this press release are "forward-looking statements," which may
often, but not always, be identified by the use of such words as
"may," "might," "will," "will likely result," "would," "should,"
"estimate," "plan," "project," "forecast," "intend," "expect,"
"anticipate," "believe," "seek," "continue," "target" or the
negative of such terms or other similar expressions. These
statements involve known and unknown risks, uncertainties and other
factors, which may cause actual results, performance or
achievements to differ materially from those expressed or implied
by such statements, including: the Company's reliance on one key
customer for a substantial percentage of its revenue; the Company's
ability to consummate any proposed financing, acquisition or
transaction, the timing of the closing of such proposed event,
including the risks that a condition to closing would not be
satisfied within the expected timeframe or at all, or that the
closing of any proposed financing, acquisition or transaction will
not occur or whether any such event will enhance shareholder value;
the Company's ability to continue as a going concern; the Company's
ability to attract, maintain and increase the number of its users
and paid subscribers; the Company identifying, acquiring, securing
and developing content; the Company's ability to maintain
compliance with certain financial and other covenants; the Company
successfully implementing its growth strategy, including relating
to its technology platforms and applications; management's
relationships with industry stakeholders; the effects of the global
Covid-19 pandemic; changes in economic conditions; competition;
risks and uncertainties applicable to the businesses of the
Company's subsidiaries; and other risks, uncertainties and factors
including, but not limited to, those described in the Company's
Annual Report on Form 10-K for the fiscal year ended March 31, 2020, filed with the U.S. Securities
and Exchange Commission (the "SEC") on June
26, 2020, Quarterly Report on Form 10-Q for the quarter
ended December 31, 2020, filed with
the SEC on February 16, 2021, and in
the Company's other filings and submissions with the SEC. These
forward-looking statements speak only as of the date hereof and the
Company disclaims any obligations to update these statements,
except as may be required by law. The Company intends that all
forward-looking statements be subject to the safe-harbor provisions
of the Private Securities Litigation Reform Act of 1995.
LiveXLive PR
424-645-4620
Lynda Dorf
Lynda@therosegrp.com
Estabrook Group
917-796-5163
Keith Estabrook
Keith@estabrookgroup.com
LiveXLive IR Contact:
(310) 601-2505
ir@LiveXLive.com
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SOURCE LiveXLive Media, Inc