STRATA Networks Leverages Calix Marketing Cloud To Excite Members, Drives a 60 Percent Increase in Adoption of Their Branded ...
February 24 2021 - 8:25AM
Business Wire
Communications cooperative builds on its
phenomenal managed Wi-Fi capability and leverages full Calix
Revenue EDGE solution to excite members and elevate their brand
with differentiated services
Calix, Inc. (NYSE: CALX) today announced Utah-based telco
cooperative, STRATA Networks (STRATA), has leveraged the entire
Calix Revenue EDGE solution and developed a comprehensive set of
best practices for differentiating the STRATA branded Wi-Fi 6
experience for their members.
After introducing the BLAST Systems to members in 2020, STRATA
pivoted quickly to enhancing and customizing the STRATA-branded
Wi-Fi 6 experience with EDGE Suites, leveraging the real-time
behavioral insights from Calix Marketing Cloud (CMC) to target
members who would benefit from these new experiences. As a result
of their targeted marketing campaign, STRATA has seen a 60 percent
increase in the adoption of STRATA Hub (their branded
CommandIQ® app), and a 59 percent increase in downloads of
the EDGE Suites; ProtectIQ™, for enhanced virus and malware
protection of the member’s Wi-fi network, and ExperienceIQ™,
for parental controls.
The Calix CommandIQ mobile app provides a direct
communication channel between communications service providers
(CSPs) and subscribers, which is key to integrating perpetual
upsell and revenue-generating opportunities. With this 60 percent
increase in adoption of CommandIQ, STRATA is taking full
advantage of advanced subscriber insights and mobile- notification
capabilities through CMC. In addition, the marketing team can
leverage easy-to-customize resources from the EDGE Enablement
program to quickly launch campaigns with the Calix Customer Success
team supporting them at every step. STRATA’s most recent campaign
to drive new application downloads converted an impressive 20
percent of mobile notifications into EDGE Suites adoption—more than
10x the industry average.
In the future, all CSPs can look forward to expanding their
portfolio of services to include Arlo Technologies and Servify,
which are pre-integrated EDGE Suites enabling operations, support
and marketing teams to quickly deliver new value-added services
that excite their members while retaining a direct communication
channel via STRATA’s branded CommandIQ app.
“We developed the ultimate Wi-Fi experience to differentiate
from simple managed Wi-Fi offerings, and Calix has enabled us to
build on that foundation and push that experience forward,” said
Bruce Todd, CEO for STRATA Networks. “Fast, reliable connectivity
into and throughout the home was just the start, but to grow our
business, we need to continue to differentiate our offering by
making the in-home broadband experience unbeatable. With the
simplicity of the mobile app and value-adds of full network
security and management offerings, Calix delivers everything we
need to continue to excite our members and grow our business.”
STRATA Networks is a community-focused communications
cooperative based in Northeastern Utah with services that span
parts of three western states. It was founded more than half a
century ago and has evolved from being a local telephone network to
a leading provider of differentiated broadband experiences.
“The STRATA Networks team has developed an unmatched model that
any service provider marketer should follow as they are focused on
leveraging the data,” said Matt Collins, chief marketing officer
for Calix. “STRATA leveraged data to ensure the success of their
CommandIQ launch through an app download contest while using
the CMC enabled in-app mobile notifications, and the customizable
brand content from our EDGE Enablement program for the campaign.
The results speak for themselves, as EDGE Suites subscriptions have
delivered new revenue streams for STRATA through new experiences.
We are delighted to see these marketing success stories and will
continuing to provide best-in-breed marketing solutions to grow our
partnership as STRATA Networks grows its value to members and the
communities they serve.”
Learn more about the Calix Revenue EDGE and the full network
security and access controls of EDGE Suites.
About Calix
Calix, Inc. (NYSE: CALX) – Innovative communications service
providers rely on Calix platforms to help them master and monetize
the complex infrastructure between their subscribers and the cloud.
Calix is the leading global provider of the cloud and software
platforms, systems, and services required to deliver the unified
access network and smart premises of tomorrow. Our platforms and
services help our customers build next generation networks by
embracing a DevOps operating model, optimize the subscriber
experience by leveraging big data analytics and turn the complexity
of the smart, connected home and business into new revenue
streams.
This press release may contain forward-looking statements that
are based upon management's current expectations and are inherently
uncertain. Forward-looking statements are based upon information
available to us as of the date of this release, and we assume no
obligation to revise or update any such forward-looking statement
to reflect any event or circumstance after the date of this
release, except as required by law. Actual results and the timing
of events could differ materially from current expectations based
on risks and uncertainties affecting Calix’s business. The reader
is cautioned not to rely on the forward-looking statements
contained in this press release. Additional information on
potential factors that could affect Calix's results and other risks
and uncertainties are detailed in its quarterly reports on Form
10-Q and Annual Report on Form 10-K filed with the SEC and
available at www.sec.gov.
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version on businesswire.com: https://www.businesswire.com/news/home/20210224005302/en/
Press Inquiries: Dale Legaspi 408-474-0056
dale.legaspi@calix.com
Investor Inquiries:Tom Dinges 408-474-0080
tom.dinges@calix.com
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