SAN FRANCISCO, Feb. 24, 2021 /PRNewswire/
-- Castlight Health, Inc. (NYSE: CSLT), a leader
in healthcare navigation, announced today the addition of
Scott Serota, former president and
CEO of the Blue Cross Blue Shield Association (BCBSA), as an
executive advisor. Serota brings decades of health plan experience
and is expected to offer critical strategic guidance to Castlight
as the company embarks on its next phase of growth.
In his 20 years leading the Blue Cross Blue Shield Association,
Serota supported 36 independent and locally operated Blue Cross
Blue Shield companies serving 107 million members, or 1 in 3
Americans, across every zip code in the
United States. During his tenure, Serota spearheaded
innovative initiatives focused on improving access to high-quality
healthcare, most recently launching the Blue High Performance
Network. His commitment to improving quality and affordability of
care through actionable data resulted in unprecedented
collaboration between BCBSA members, including the development of
BCBS Axis – a repository of more than 36 million provider records,
2.3 billion procedures, and 700,000 patient reviews.
"We are thrilled to partner closely with Scott, a healthcare
visionary and deeply respected leader in our space," said
Maeve O'Meara, chief executive
officer of Castlight Health. "Scott's expertise and decades at the
forefront of payer growth and innovation enable him to provide
invaluable strategic guidance as we become the preferred navigation
partner for leading health plans."
Serota will advise Castlight on product and market strategy as
well as help shape and develop new opportunities in the health plan
market, a sector in which Castlight is quickly gaining
traction.
"Castlight was one of the original pioneers in digital health.
It has grown into a market leading navigation platform with a
decade of experience in delivering innovation at scale," Serota
says. "I am excited to work closely with Maeve to accelerate growth
that I believe will benefit the industry as a whole."
About Scott Serota
Scott P. Serota brings decades of
high-level experience executing system development and business
strategy for major health plans. From 2000 to 2020, he served as
president and chief executive officer of the Blue Cross Blue Shield
Association. Covering 107 million Americans, the Blue Cross Blue
Shield system is the nation's largest health insurer.
Mr. Serota previously served in executive roles with other
payers and is a founding member of the National Business Group on
Health's Institute on Healthcare Costs and Solutions. He also
brings public policy experience as a member of the White House
Conference on Aging and the American Health Information Community,
a federally chartered commission to advance health IT.
Mr. Serota holds degrees from Purdue
University and the Washington
University School of Medicine, as well as an honorary
doctorate of science from Purdue
University.
About Castlight Health
Castlight is on a mission to make it as easy as humanly possible
for people to navigate the healthcare system and live happier,
healthier, more productive lives. As the leader in healthcare
navigation, we provide a world-class digital platform with a team
of clinical and benefits experts to help members easily connect and
engage with the right programs and care, at the right time.
Castlight partners with Fortune 500 companies and health plans to
transform employee and member benefits into one comprehensive
health and wellbeing experience to deliver better health outcomes
and maximize returns on healthcare investments.
For more information visit www.castlighthealth.com. Follow
us on Twitter and LinkedIn and like us on Facebook.
Media Contacts:
Caroline Kawashima
Director, Corporate Marketing
Castlight Health
press@castlighthealth.com
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SOURCE Castlight Health, Inc.