SHANGHAI, Feb. 17, 2021 /PRNewswire/ -- Dada Group (Nasdaq:
DADA) ("Dada" or the "Company"), China's leading local on-demand delivery and
retail platform, today announced that JDDJ, the on-demand retail
platform of Dada, released its consumption trends of 2021 Chinese
New Year. The trends reflect sales data on the platform from
February 4 to February 16, which is a
traditional holiday in China that
typically drives widespread travel as people return home for family
reunions.
"In January, Dada Group announced that JDDJ and Dada Now would
stay open during Chinese New Year in February. Through these two
platforms, we are proud to maintain the highest level of safety,
while ensuring trustworthy and efficient services for customers
across the country", said Philip
Kuai, Founder, Chairman and Chief Executive Officer of Dada
Group.
Key consumption trends in 2021 CNY
include:
- Online Orders Placed from Another City: This year, due
to the COVID-19 pandemic, many residents have chosen to stay home
during the festival. Instead of going out, consumers are placing
orders for the festivities online to send to family, and Dada's
one-hour delivery is streamlining the process. JDDJ's data shows
that sales of orders that users placed from a city other than their
own has doubled that of the comparable period last year, led by
first-tier cities such as Shenzhen
and Guangzhou.
- Instant Food for Staying Home: Many consumers who stay
home and stay put during this holiday in China, choose to make a meal for themselves in
a relaxed and simple way, which drove the online consumption of
instant food across the country. According to JDDJ, sales of
instant porridge products, functional drinks and instant rice
noodle are increased by 5.1 times, 2.8 times, 2.4 times
respectively, compared with last year on the platform, while
Beijing, Shenzhen, Shanghai, Guangzhou and Hangzhou report the greatest increase in sales
of instant food.
- Healthy Style and Western Food: Some healthy and
western-style foods have increased in popularity this year.
Compared to last year, sales of Ejiao (Donkey-hide Glue) cake
increased 4.2 times on JDDJ, while sales of walnut powder increased
by 4.1 times and honey 3.1 times. At the same time, sales of
brandy, sparkling wine, rum, and pasta are increased by 13.6 times,
11.8 times, 8.8 times and 2.4 times on JDDJ during the
Festival.
- Childhood Snacks: With its vision to "Bring
People Everything On Demand," Dada is committed to providing
on-demand shopping and delivery services to customers with an
extensive variety of products across China. During this holiday, marshmallow's
sales rose by 3 times compared with the same period last year,
while sales of haw flakes, jelly, rice snacks rose by 1.8 times,
1.7 times, 1.2 times year-on-year on JDDJ.
- Home Games and Entertainment: In addition to food
products, consumers have also been spending on games and
entertainment to enjoy during the festivities. Sales of poker is
increased by 2.1 times on the platform, and sales of table games
increased by 35 times year-on-year. JDDJ's data shows that
consumers in Beijing love playing
poker most, mahjong enthusiasts gather in Chengdu, while Shenzhen has the highest sales of table
games.
About Dada Group
Dada Group is a leading platform of local on-demand retail and
delivery in China. It operates
JDDJ, one of China's largest local
on-demand retail platforms for retailers and brand owners, and Dada
Now, a leading local on-demand delivery platform open to merchants
and individual senders across various industries and product
categories. The Company's two platforms are inter-connected and
mutually beneficial. The Dada Now platform enables improved
delivery experience for participants on the JDDJ platform through
its readily accessible fulfillment solutions and strong on-demand
delivery infrastructure. Meanwhile, the vast volume of on-demand
delivery orders from the JDDJ platform increases order volume and
density for the Dada Now platform. In June
2020, Dada Group began trading on the Nasdaq Global Market,
under the ticker symbol "DADA."
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SOURCE Dada Group