NEW YORK, Feb. 4, 2021 /PRNewswire/ -- Longaberger, a
social commerce retailer and American home goods brand known for
artisanal handcrafted products, today announced the launch of
Longaberger LIVE, a new live streaming platform where viewers will
have access to exclusive timeless and modern home décor and better
lifestyle products while interacting with highly acclaimed
hosts to educate and shop.
A trailblazer in social commerce, Longaberger is making
strategic strides in the vertical of social selling, and
specifically through live selling, with the new digital streaming
platform. Longaberger LIVE aims to enhance customers' experience by
integrating live video shopping and utilizing live selling through
a number of widely known hosts and mega-influencers. With a
prediction of robust brand growth, The Longaberger Company
continues to stay at the forefront of e-commerce and social trends
while educating thousands of social influencer stylists with the
tools and best practices to understand live selling.
The first-ever Longaberger LIVE event will kick off with
Rachel Longaberger on February 8, 2021 directly online through
Longaberger.com and will continue on a recurring monthly basis.
Viewers will have access to one-night-only offers as well as a
chance to win a $500.00 Longaberger Gift Card during the 30-minute
premiere event starting at 8:00 PM
EST. The e-commerce event series has partnered with
Bambuser, the world renowned interactive live video shopping
provider, to use proprietary live streaming technology throughout
the show. Longaberger LIVE will roll out to the company's thousands
of Home and Life Stylists Influencers for their use in the coming
months.
"By honing in on our digital-first approach, we expect that
these live stream shows will improve monthly sales by 25 to 33
percent," said Robert W. D'Loren, Xcel's Chairman and Chief
Executive Officer. "The shows are incorporating proven
calls-to-action, pricing strategies, and show production techniques
we have utilized in selling over $3BB in retail sales over TV
screens."
To join the first Longaberger LIVE visit longaberger.com and to
join the Longaberger Family as a Home and Life Stylist Influencer,
visit longaberger.com/join. For more company information, visit the
website at longaberger.com or on social media at
@thelongabergerfamily, #longaberger and #thelongabergerfamily.
About The Longaberger Company
The Longaberger Company,
founded by Dave Longaberger in 1973,
is an American home collectibles brand known for artisanal
handcrafted products. For generations, the family has manufactured
handmade maple baskets and other home products that have been
collected by a loyal community of customers. In 2019, Xcel Brands
acquired The Longaberger Company and launched with a new digital
social selling business model, offering timeless and new modern
décor products that will inspire a highly engaged community. To
join the Longaberger Family as a Home & Life Stylist
Influencer, visit longaberger.com/join and for more company
information, visit the website at longaberger.com or on social
media at @thelongabergerfamily, #longaberger and
#thelongabergerfamily.
About Xcel Brands
Xcel Brands,
Inc. (NASDAQ:XELB) is a media and consumer products company
engaged in the design, production, marketing, wholesale, and
direct-to-consumer sales of branded apparel, footwear, accessories,
jewelry, home goods and other consumer products, and the
acquisition of dynamic consumer lifestyle brands. Xcel was founded
by Robert W. D'Loren in 2011 with a vision to reimagine shopping,
entertainment, and social media as one. Xcel owns the Isaac
Mizrahi, Judith Ripka,
Halston, and C. Wonder brands, and it owns and manages the
Longaberger brand through its controlling interest
in Longaberger Licensing LLC, pioneering a ubiquitous sales
strategy which includes the promotion and sale of products under
its brands through interactive television, brick-and-mortar retail,
e-commerce and peer to peer channels. Headquartered in New
York City, Xcel Brands is led by an executive team with
significant production, merchandising, design, marketing,
retailing, and licensing experience, and a proven track record of
success in elevating branded consumer products companies. With an
experienced team of professionals focused on design, production,
and digital marketing, Xcel maintains control of product quality
and promotion across all of its product categories and distribution
channels. Xcel differentiates by
design. www.xcelbrands.com
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SOURCE Longaberger