Target, Levi Extend Partnership With Limited-Edition Home Collection
January 26 2021 - 3:12PM
Dow Jones News
By Kimberly Chin
Target Corp. and Levi Strauss & Co. will launch a
limited-edition collection featuring home decor and lifestyle
items, expanding a collaboration that has spanned a decade, the
companies said Tuesday.
The Levi's for Target Home collection will be the jeans
company's first collaboration offering durable pieces to "inspire a
more sustainable home and life." The limited collection will
include more than 100 items, such as tableware, quilts, and
pillows, as well as Levi sleepwear and pet apparel, the companies
said.
The limited edition collection will launch on Feb. 28 and will
be available on Target.com and most of the large retailer's
stores.
The items will have more sustainable certifications and claims
than any previous limited Target collaborations, the companies
said.
Target will also roll out curated, in-store displays for Levi's
Red Tab brand in about 500 stores by the fall.
Write to Kimberly Chin at kimberly.chin@wsj.com
(END) Dow Jones Newswires
January 26, 2021 14:57 ET (19:57 GMT)
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