NEW YORK, Dec. 15, 2020 /PRNewswire/ -- Transportation is
among the largest sources of greenhouse gas emissions from human
sources. That's why DoSomething.org, the largest organization
exclusively for young people and social change, and Chevrolet, one
of the world's largest automobile brands, are activaing thousands
of young people to travel more sustainably (and keep our roads
safer while they're at it).
"Go There Greener" is their new campaign to help a
generation of young drivers, passengers, pedestrians, and cyclists
cut down their CO2 emissions and travel more sustainably for one
day, while also protecting themselves, their friends, and their
families on the roads.
The campaign prompts young people to take a 5-question online
quiz about how they typically commute to school, work, or other
common places to receive a personalized way to travel more
sustainably for a day, and an easy-to-use calculation of just how
much CO2 they'd save for those alternate ways of traveling.
Participants also receive a "Go There Greener" digital guide with
more tips on how to make all of their rides safer and greener.
Impact for the campaign is measured when young people upload a
photo of their sustainable travel, and how much CO2 they saved.
Since the campaign began on November
1, young people who have participated have already
collectively saved over 20,000 lbs of CO2 of DoSomething's goal of
30,000 lbs.
"We all have the power to fight climate change and create safer
roads (at the same time!) by making small yet impactful changes to
our lives," says Carrie Bloxson,
Chief Marketing Officer of DoSomething.org. "Through our 'Go There
Greener' campaign, powered by Chevrolet, young people will have the
chance to make their safety and sustainability impact personal,
profound and, importantly, quantifiable."
DoSomething has partnered with actress and recording artist
Laura Marano, star of the Netflix
movie The Perfect Date and Disney's Austin & Ally, on this campaign.
Marano, who just released her EP, YOU, stars in a dating
game-style PSA video where she is comedically "courted" by three
"suitors": a pair of shoes, a bike, and an electric vehicle, all
vying to "take her out" (of her house - sustainably, of
course).
"The climate crisis can feel really daunting, but I know that my
generation and the younger generation have the power and the
passion to save our planet, starting with one walk or ride at a
time," Marano says. "I had so much fun filming this video, and I
know tons of young people are going to have a ton of fun traveling
sustainably through 'Go There Greener.'"
"Go There Greener" marks the fifth time DoSomething has
partnered with Chevrolet. Since their first campaign together in
2017, DoSomething and General Motors have activated over a quarter
of a million young people to participate in road safety campaigns
and practices.
"Safety is of critical importance to Chevrolet," said
Tricia Morrow, Chevrolet safety
engineer. "With exciting products like the Chevy Bolt EV and
in-vehicle technologies like Teen Driver and Rear Seat Reminder
that can help offer our customers piece of mind behind the wheel,
we are working closer to our vision of a world with zero crashes,
zero emissions and zero congestion. We're thrilled to continue
our partnership with DoSomething.org to increase awareness of the
importance of safe driving behaviors and electric vehicle
technologies that can have a huge impact both on personal safety
and the environment."
Young people can sign up for the "Go There Greener" campaign at
DoSomething.org/GREEN or by texting GREEN to 38383. Those who
participate in the campaign by February 1,
2021 will be entered for the chance to win one of three
$1,500 scholarships.
About DoSomething.org
DoSomething.org is the largest organization exclusively for
young people and social change. We're activating 5 million young
people (and counting!) to make positive change, online and off, in
every US area code and in over 131 countries. When you join
DoSomething.org, you join something bigger than yourself. You team
up with the young people who have clothed half of America's youth
in homeless shelters. And cleaned up 3.7 million cigarette butts
from the streets. And run the largest youth-led sports equipment
drive in the world. And more! You've got the power and the passion
to make an impact -- we'll help you get it done. Let's Do This!
About Chevrolet
Founded in 1911 in Detroit,
Chevrolet is now one of the world's largest car brands, doing
business in more than 115 countries and selling around 4.8 million
cars and trucks a year. Chevrolet provides customers with
fuel-efficient vehicles that feature engaging performance, design
that makes the heart beat, passive and active safety features and
easy-to-use technology, all at a value. More information on
Chevrolet models can be found
at www.chevrolet.com.
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SOURCE DoSomething.org