Walgreens Introduces Walgreens Advertising Group, Stock Trading Higher
December 03 2020 - 01:48PM
Dow Jones News
By Stephen Nakrosis
Shares of Walgreens Boots Alliance Inc. are trading higher on
Nasdaq Thursday, following news that Walgreens launched the
Walgreens Advertising Group, which the company called "a modern,
full-service, personalization-driven advertising offering rooted in
insights and rich first-party data."
At 1:08 p.m. EST, the company's shares were trading 7.59% higher
at $42.86. Volume at the time topped 8.8 million shares, above the
65-day average volume of some 7.8 million.
Year to date, the stock is down over 27%.
The company said the service, which it calls "wag," "delivers
unique and custom-built audiences tailored to brand goals and
objectives," and added, "Using technology and Walgreens deep-rooted
customer relationships, audiences can be directly connected to
advertising platforms enabling wag to deliver shopper reach across
the digital ecosystem that surpasses the industry method of digital
media buying."
--Write to Stephen Nakrosis at stephen.nakrosis@wsj.com
(END) Dow Jones Newswires
December 03, 2020 13:33 ET (18:33 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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