DraftKings Becomes an Official Partner of the Detroit Pistons
November 30 2020 - 7:30AM
The Detroit Pistons and DraftKings Inc. (Nasdaq: DKNG) today
announced a new deal, making the sports technology and
entertainment company the exclusive Official Daily Fantasy Sports
Partner, as well as an Official Sports Betting and iGaming Partner
of the NBA team. In addition to access to Pistons trademarks and
logos, the deal includes DraftKings-branded courtside LED signage
and in-game basket pad branding. The agreement comes as DraftKings
prepares to launch mobile sports betting and online gaming in the
state of Michigan, pending licensure and the receipt of necessary
regulatory approvals.
“As our first professional team activation in the state of
Michigan, we are thrilled to join forces with the Detroit Pistons
ahead of our pending market introduction,” said Ezra Kucharz, Chief
Business Officer, DraftKings. “This deal deepens our relationship
with a prominent local team to facilitate more immersive fan
experiences, both for Michiganders familiar with regulated gaming
products as well as newcomers to the space.”
Pistons fans will also have the opportunity to compete for a
variety of experiential prizes, including a Pistons away game trip,
a ‘Court of Dreams’ group event held at Little Caesars Arena,
‘Piston for the Day’ VIP experience. As part of the VIP package,
individuals will have the opportunity sign an honorary Pistons
contract to participate in a private, in-stadium shootaround, tour
the official lockerroom facilities, and sit courtside at a Pistons
regular season home game.
“We appreciate the partnership-minded and collaborative approach
that DraftKings brings to the table,” said Mike Zavodsky, Chief
Business Officer, Detroit Pistons. “We look forward to utilizing
our platform to help DraftKings grow their presence and
connectivity to Pistons fans and to the greater Metro Detroit
communities.”
Fans can participate in the free-to-play Detroit Pistons
popularity pool by downloading DraftKings’ Sportsbook, Casino, and
Daily Fantasy products via iOS and Android here. Additionally, new
DraftKings Sportsbook and Casino customers in Michigan can claim a
free $200 bonus by registering here today.
About The Detroit PistonsSince
their arrival in 1957, the Detroit Pistons have become one of the
most storied franchises in the NBA. With over 2,300 regular-season
and playoff victories, the club has celebrated three NBA
Championships (1989, 1990, 2004), five NBA Finals appearances
(1988, 1989, 1990, 2004, 2005) and 11 Eastern Conference Finals
appearances. In October 2019, the club opened the new Henry Ford
Detroit Pistons Performance Center located in the New Center area,
a campus that serves as the organization’s practice facility and
corporate headquarters. Since its purchase by Michigan native Tom
Gores in 2011, the organization has focused on operating as a
community asset while promoting a culture of innovation and
industry-leading thought.
About DraftKingsDraftKings Inc. (Nasdaq: DKNG)
is a digital sports entertainment and gaming company created to
fuel the competitive spirits of sports fans with products that
range across daily fantasy, regulated gaming and digital media.
Headquartered in Boston, and launched in 2012 by Jason Robins, Matt
Kalish and Paul Liberman, DraftKings is the only U.S.-based
vertically integrated sports betting operator. DraftKings is a
multi-channel provider of sports betting and gaming technologies,
powering sports and gaming entertainment for 50+ operators across
more than 15 regulated U.S. and global markets, including Arkansas
and Oregon in the U.S. DraftKings’ Sportsbook offers mobile and
retail betting for major U.S. and international sports and operates
in the United States pursuant to regulations in Colorado, Illinois,
Indiana, Iowa, Mississippi, New Hampshire, New Jersey, New York,
Pennsylvania, Tennessee and West Virginia. DraftKings’ daily
fantasy sports product is available in 8 countries internationally
with 15 distinct sports categories. DraftKings is the official
daily fantasy partner of the NFL, MLB and the PGA TOUR as well as
an authorized gaming operator of the NBA and MLB and an official
betting operator of the PGA TOUR.
Forward-Looking StatementsCertain statements
made in this release are “forward looking statements” within the
meaning of the “safe harbor” provisions of the United States
Private Securities Litigation Reform Act of 1995. When used in this
press release, the words “estimates,” “projected,” “expects,”
“anticipates,” “forecasts,” “plans,” “intends,” “believes,”
“seeks,” “may,” “will,” “should,” “future,” “propose” and
variations of these words or similar expressions (or the negative
versions of such words or expressions) are intended to identify
forward-looking statements. These forward-looking statements are
not guarantees of future performance, conditions or results, and
involve a number of known and unknown risks, uncertainties,
assumptions and other important factors, many of which are outside
DraftKings’ control, that could cause actual results or outcomes to
differ materially from those discussed in the forward-looking
statements. For a discussion of additional risks and uncertainties,
which could cause actual results to differ from those contained in
the forward-looking statements, see DraftKings’ Securities and
Exchange Commission filings. DraftKings does not undertake any
obligation to update or revise any forward-looking statements,
whether as a result of new information, future events or otherwise,
except as required by law.
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