Freedom Boat Club Celebrates Banner Year of Record Growth During Annual Conference
November 20 2020 - 6:00AM
Freedom Boat Club, a division of Brunswick Corporation (NYSE: BC)
and the nation’s largest boat club, held its annual franchisee
conference last week, virtually bringing together club owners from
around the world to celebrate a record year for the business.
Through November 2020, Freedom Boat Club has grown to more
than 245 locations serving more than 55,000 members.
“2020 marked one of the most successful years in franchise
history as consumers turned to boating as safe, social-distance
activity to spend time with friends and family,” said Cecil Cohn,
President, Freedom Boat Club Network. “We are energized by the
passion of our members and franchisees who are committed to
building the largest and most diverse consumer base in boating by
introducing the on-water lifestyle to the next generation and
fostering a growing community of lifetime boaters.”
The three-day virtual event was attended by franchisees from
around the world as Freedom shared its vision for 2021 across
Operations, Technology, Shared Services, Public Relations,
Marketing, as well as providing updates from Freedom’s vast array
of vendor partners.
Additionally, operators were able to interact with some of the
world’s leading boat brands including Sea Ray, Bayliner, Cypress
Cay, Boston Whaler, and more – all powered by Mercury Marine’s
industry-leading four-stroke outboard engines.
“The annual conference is always one of the highlights of the
year, and while we would have loved to join our fellow franchisees
in person, we appreciated the opportunity to do so virtually,” said
Matt O’Hara, franchise owner, Freedom Boat Club of Lake George.
“The three days of online learning were valuable and left us with
some key takeaways to improve our business, and more importantly
continue to improve the member experience. We now look forward
to combining the interest in boating and boat clubs generated in
2020 with the comprehensive tools provided by Brunswick to ensure
Freedom Boat Club grows its position as the No. 1 option for
consumers looking to create memories with their loved ones in
2021.”
“The event totally exceeded every expectation I had,” said Lisa
Almeida, franchise owner, Freedom Boat Club of Jacksonville. “The
presentations were informative and concise, and the ability to
network with peers in real-time enabled me to experience that same
joyful camaraderie that we get when we’re in-person. I walked
away, just as I do every year, feeling that same joy and love in my
heart for my Freedom Boat Club family.”
“I thought in many ways, the conference this year was more
efficient by saving on travel time,” said Amit Kumaria, franchise
owner, Freedom Boat Club of Toronto. “The technology gives you the
best of both worlds and it’s clear to me that we have a terrific
leadership team in place. We look forward to more successful years
like the one we all had in 2020.”
The conference concluded with an award ceremony where many
franchisees were presented awards based on performance and
contributions over the past year, including Franchise of the Year
awarded to Matt Carrick & Matt O'Connor from Boston. Other
award recipients included:
- Guardian of Reciprocity – Freedom Boat Club Gulf Coast, Russell
Atkinson
- Territory Expansion – Freedom Boat Club of the Palm Beaches and
Treasure Coast, Dan Lund
- Highest % of Revenue Increase – Freedom Boat Club of
Pittsburgh, Michael Hills
- Pacesetter Club Award (Recognizes clubs who meet specific
financial benchmarks)
- Freedom Boat Club of Delaware & New Jersey
- Freedom Boat Club of Eastern CT
- Freedom Boat Club of Newburyport & Portsmouth
- Freedom Boat Club of Maine
- Freedom Boat Club of Northern Virginia
- Freedom Boat Club of the Palm Beaches and Treasure Coast
- Freedom Boat Club of Lake Oconee
- Freedom Boat Club of Savannah
- Freedom Boat Club of San Diego
- Freedom Boat Club of Tacoma
- Freedom Boat Club of Seattle
- Marketing National Brand Champion – Freedom Boat Club of
Southern Virginia, Andy Sutter
- Marketer of the Year – Freedom Boat Club of Pittsburgh, Michael
Hills
- Membership Executive of the Year – Dustin Tidwell, Freedom Boat
Club of the Palm
Beaches and Treasure Coast
- Presidents Club – Freedom Boat Club of Tampa Bay, Glenn
Bergoffen & Lisa Reho
Rookie Franchise of the Year – Freedom Boat Club of Carolina
Beach, Zach Hollenbaugh
ABOUT FREEDOM BOAT CLUB
Freedom Boat Club, a division of Brunswick Corporation (NYSE:
BC) and headquartered in Venice, FL., is the world’s oldest and
largest boat club with over 245 locations in 31 states,
Canada, and Europe. More information about Freedom Boat Club
and membership opportunities can be found at
www.FreedomBoatClub.com and franchise opportunities at
www.FreedomBoatClubFranchise.com.
ABOUT BRUNSWICK
Headquartered in Mettawa, Ill., Brunswick Corporation’s leading
consumer brands include Mercury Marine outboard engines; Mercury
MerCruiser sterndrive and inboard packages; Mercury global parts
and accessories including propellers and SmartCraft electronics;
Power Products Integrated Solutions; MotorGuide trolling motors;
Attwood, Garelick, and Whale marine parts; Land ’N’ Sea, BLA,
Payne’s Marine, Kellogg Marine, and Lankhorst Taselaar marine parts
distribution; Mercury and Quicksilver parts and oils; Bayliner,
Boston Whaler, Crestliner, Cypress Cay, Harris, Lowe, Lund,
Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern
boats; Boating Services Network, Freedom Boat Club and NAUTIC-ON.
For more information, visit https://www.brunswick.com.
Lee Gordon
Vice President – Brunswick Global Communications & Public Relations
Brunswick Office: 847-735-4003
Mercury Office: 920-924-1808
Cell: 904-860-8848
Lee.Gordon@Brunswick.com
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