SECAUCUS, N.J., Nov. 16, 2020 /PRNewswire/ -- The Vitamin
Shoppe®, an omni-channel specialty retailer of
nutritional products, announced today the launch of its first
proprietary CBD hemp extract products under its Vthrive The Vitamin
Shoppe™ and plnt® brands.
Developed to meet the growing consumer demand for accessible,
high quality CBD from trusted sources, these new and exclusive
tincture and capsule formulas are produced with The Vitamin
Shoppe's promise of unrivaled quality, expertise, and value. Both
brands are exclusively available at The Vitamin Shoppe and Super
Supplements stores, as well as www.vitaminshoppe.com.
"Bringing these new CBD products to market is a decisive
milestone in the expansion of our private brands business and The
Vitamin Shoppe's commitment to industry-leading innovation. The
exceptional skill and knowledge of our product development and
scientific and regulatory teams delivered a range of CBD formulas
that are second to none in this dynamic product category. Our
ingredient purity, unique CBD extraction methods, and rigorous
testing guarantees the highest level of quality from farm to lab to
shelf. This launch further establishes The Vitamin Shoppe as the
trusted national destination for CBD innovation and as a leader in
health and wellness solutions," said Sharon
Leite, CEO of The Vitamin Shoppe.
The CBD offerings from plnt and Vthrive The Vitamin Shoppe join
over 20 other brands within CBD HQ, The Vitamin Shoppe's exclusive
merchandise concept for quality CBD, both in-store and online. CBD
HQ currently offers a comprehensive assortment of ingestible CBD
formulations in liquid tinctures, capsules, gummies, and beverages,
as well as topical CBD products and beauty formulas. The full CBD
HQ experience is currently available in 582 locations of The
Vitamin Shoppe and Super Supplements, with another 143 locations
offering a focused assortment of topical and beauty CBD
products.
Both the plnt and Vthrive The Vitamin Shoppe CBD product lines
offer customers an easy-to-understand potency classification system
with three tiers of strength, as well as solution-oriented blends
that address specific need-states. Priced from $24.99 to $69.99,
depending on CBD potency and added therapeutic ingredients, each
product offers exceptional value in terms of CBD potency per
serving in comparison to leading competitive brands. To shop the
complete assortments, please visit www.vitaminshoppe.com/plntcbd
and www.vitaminshoppe.com/vthrivecbd.
Each product from plnt and Vthrive The Vitamin Shoppe is put
through rigorous quality assurance steps, and ingredient purity and
potency are verified by independent, third-party labs. Consumers
can be confident that all products from The Vitamin Shoppe family
of brands meet or exceed industry quality standards.
Vthrive The Vitamin Shoppe CBD
Vthrive The Vitamin Shoppe offers a premium selection of broad
spectrum CBD hemp extract products, which contain two or more
cannabinoids, plus naturally occurring terpenes and fatty acids,
with no detectable THC (defined as <0.05% THC). Each product is
created from U.S. farm-grown hemp and refined using Isopropyl
Alcohol, or IPA, to remove all detectable THC while leaving minor
cannabinoids and terpenes intact.
Additionally, every Vthrive The Vitamin Shoppe product is made
with clean ingredients, meaning no Magnesium Stearate, Stearic
Acid, or Titanium Dioxide, as well as zero artificial colors,
flavors or sweeteners.
This brand includes standalone CBD oil in tinctures and liquid
veggie capsules, as well as expert-formulated blends that meet
specific wellness goals. The tinctures are available in peppermint,
chocolate mint, and unflavored versions, with three tiers of
potency: mild at 15mg per serving, moderate at 35mg, and strong at
55mg. The CBD liquid veggie capsules offer the same three levels of
potency, plus BioPerine® to enhance nutrient absorption.
The solution-focused formulations each provide 35mg of CBD,
blended with clinically-studied ingredients at efficacious doses to
target the most requested need-states associated with CBD: sleep,
stress, and temporary inflammation. These products, available as
liquid capsules, include:
- Vthrive The Vitamin Shoppe CBD + Sleep Blend includes
melatonin, Venetron®, and GABA to support relaxation, sleep
quality, plus antioxidant support from the melatonin
- Vthrive The Vitamin Shoppe CBD + Stress Blend includes Zembrin®
and Sensoril® Ashwaghanda to manage and reduce stress, and support
focus, energy levels, and mood
- Vthrive The Vitamin Shoppe CBD + Inflammation Blend includes
CurcuWIN® and ApresFlex® to support joints, flexibility and
mobility, and exercise recovery
plnt CBD
The plnt brand offers a comprehensive assortment of full
spectrum CBD hemp extract products, which contain the extensive
range of cannabinoids, terpenes, bioflavonoids, flavonoids, and
fatty acids naturally occurring in hemp. This includes less than
0.3% THC, and no synthetic ingredients, preservatives, artificial
flavors, colors, or sweeteners.
Created from hemp grown on a family farm and harvested by hand
in Vermont, plnt CBD is
manufactured with a solvent-free extraction process that uses only
water and plant-based oils. This environmentally friendly process
guarantees greater purity and potency, yielding more naturally
occurring hemp-based compounds.
The plnt assortment includes standalone CBD in tincture
potencies of 10mg, 20 mg, and 40 mg of CBD per serving, in vanilla
and unflavored versions. Vegetarian liquid capsules are available
in potencies of 10mg, 20mg, and 35mg of CBD per serving. Additional
condition-specific formulas pair 20mg of CBD with efficacious doses
of popular organic herbs and adaptogens, available as tinctures or
liquid capsules, including:
- plnt CBD + Organic Turmeric for cardiovascular, antioxidant,
and joint support
- plnt CBD + Organic Valerian and California Poppy for sleep and
relaxation support
- plnt CBD + Organic Ashwagandha for stress management, energy,
and vitality support
- plnt CBD + Organic Black Seed Oil for cellular and immune
support (available only as a tincture)
In states where the sale of CBD is prohibited by state or local
regulations, The Vitamin Shoppe is introducing a complete line of
eight hemp oil products with phytocannabinoids that share similar
formulas and potencies to the plnt CBD line.
About The Vitamin Shoppe®
The Vitamin Shoppe®, a subsidiary of Franchise Group Inc.
(NASDAQ: FRG), is an omni-channel specialty retailer and wellness
lifestyle Company with the mission of providing customers with the
most trusted products, guidance, and services to help them become
their best selves, however they define it. Based in Secaucus, New Jersey, the Company offers a
comprehensive assortment of nutritional solutions, including
vitamins, minerals, specialty supplements, herbs, sports nutrition,
homeopathic remedies, green living products, and natural beauty
aids. In addition to carrying products from approximately 700
national brands, The Vitamin Shoppe offers products from its
proprietary brands within its owned and wholesale channels,
including: The Vitamin Shoppe®, Vthrive The Vitamin
Shoppe™, BodyTech®, BodyTech® Elite,
fitfactor Weight Management System™, fitfactor KETO™,
plnt®, ProBioCare®, and True
Athlete®. The Company conducts business through over 720
company-operated retail stores under The Vitamin Shoppe and Super
Supplements banners, and via its website,
www.vitaminshoppe.com.
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SOURCE The Vitamin Shoppe