Hot Wheels® Legends Tour Winner Announced During Finale Event at Jay Leno’s Garage: Custom Car Joins Hot Wheels® Collecti...
November 14 2020 - 4:12PM
Business Wire
- The 1970 Pontiac Trans Am is named the winner of the Hot
Wheels Legends Tour, the world’s largest international traveling
car show
- The global search for the next Hot Wheels die-cast
culminated at the iconic Jay Leno’s Garage after a historic series
of virtual car shows
Mattel (NASDAQ: MAT) announced today the winner of the 2020 Hot
Wheels Legends Tour. The 1970 Pontiac Trans Am custom car, built by
Riley Stair of Sacramento, will be inducted into the Hot Wheels
Garage of Legends and will join the Hot Wheels collection as a 1:64
scale die-cast. The 1970 Pontiac Trans Am is the third fan’s car to
become a Hot Wheels die-cast and will hit store shelves worldwide
in 2021. The announcement was made during the Hot Wheels Legends
Tour Finale event by Ted Wu, Vice President of Global Design for
Vehicles at Mattel.
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The 1970 Pontiac Trans Am is named the
winner of the Hot Wheels Legends Tour, the world's largest
international traveling car show (Photo: Business Wire)
The final stop was live-streamed from Jay Leno’s Garage and
co-hosted by Jay Leno and motorsports ambassador Jarod DeAnda.
Viewers tuned into Jay Leno’s Garage YouTube Page and Hot Wheels’
Facebook Page to see the winner determined by Hot Wheels designers
and car-loving celebrity judges Jay Leno, Snoop Dogg, Gabriel
‘Fluffy’ Iglesias and Brionna Lynch. Special guests including 007
driver Ben Collins, Paxton Booth and NASCAR driver Tony Stewart
also participated in the event.
Riley Stair’s build was chosen from thousands of cars entered in
the Hot Wheels Legends Tour, which had 14 stops throughout Europe,
LATAM, Asia and North America. While all finalists who competed at
the global finale event embodied Hot Wheels high standards or
performance and design, the winning custom build was selected for
its true representation of the Hot Wheels garage spirit.
“By going virtual, the third year of the Hot Wheels Legends Tour
demonstrated tremendous growth, engaging over 10 million fans from
around the world,” said Ted Wu, Vice President, Global Head of
Design for Vehicles, Mattel. “With more vehicle entries this year
than ever before, we know we found a special build that embodies
the Hot Wheels challenger spirit with the 1970 Pontiac Trans Am.
You see the vehicle and instantly know it is meant to be a Hot
Wheels with the unique frame, engine, and purpose-driven
build.”
The 1970 Pontiac Trans Am is a one of a kind race car engineered
by Riley Stair on the side of his parents’ house. Revving up to
10,000 RPM, the vehicles motor is entirely custom built, and the
foundation for the engine is a 400-cubic inch LS V8.
“To have my car immortalized as a Hot Wheels die-cast for car
lovers of all ages to enjoy means the world to me,” said Legends
Tour Winner Riley Stair. “To think that my car in a 1:64 scale
could make a lasting impression for a young kid who loves cars, as
Hot Wheels have for so many of us, is a dream come true. I can’t
wait to see my nephew Noah pushing my car around the living
room!”
A team of judges, including Hot Wheels designers, celebrities
and automotive influencers, chose the Legends Tour winner for its
authenticity, originality and garage spirit. The Legends Tour
winner’s life-size car and die-cast version will also join the Hot
Wheels Garage of Legends, a collection of one-of-a-kind cars
immortalized as Hot Wheels die-casts that meet the brand’s high
benchmarks of style and performance.
The Hot Wheels Legends Tour Finale event was made possible in
partnership with Mobil 1, Walmart, Ford, American Pinball, Hagerty
and Horizon Brands. To learn more about the Hot Wheels Legends Tour
visit https://hotwheels.mattel.com/explore/en/legends-tour# and
follow #HotWheelsLegends.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends™, UNO® and MEGA®, as well as other popular
intellectual properties that we own or license in partnership with
global entertainment companies. Our offerings include film and
television content, gaming, music and live events. We operate in 35
locations and our products are available in more than 150 countries
in collaboration with the world’s leading retail and e-commerce
companies. Since its founding in 1945, Mattel is proud to be a
trusted partner in empowering children to explore the wonder of
childhood and reach their full potential.
MAT-CORP
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version on businesswire.com: https://www.businesswire.com/news/home/20201114005121/en/
Scott Shaffstall Mattel Global Communications
scott.shaffstall@mattel.com 310-252-3610 Michelle Neumayr
Mattel Global Communications Michelle.neumayr@mattel.com
650-215-8804 Natalie Hamlin Weber Shandwick
NHamlin@webershandwick.com 276-732-1464
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