Brunswick Corporation Expands Capability in Electrification Technologies
November 10 2020 - 6:00AM
As the world leader in recreational boating, Brunswick Corporation
(NYSE: BC) continues to develop solutions to further improve boater
experiences both by advancing the efficiency and capabilities of
its core product lines and through its ACES (Autonomy,
Connectivity, Electrification & Shared Access) strategy.
In order to advance this strategy, Brunswick is establishing new
leaders with strong technology experience and strengthening its
development capability and investments in electrification
technology and programs, in addition to autonomy and
connectivity.
In support of this effort, Brunswick is announcing the
appointment of John Oenick as Director, Enterprise
Electrification.
“In this role, John will lead the enterprise technology strategy
that supports our Division’s delivery of electrification
solutions,” said Dave Foulkes, Brunswick Corporation CEO. “John is
part of a cohort of around 20 new employees with vast experience in
electrification who have been hired by Brunswick over just the last
six months.”
Oenick joins Brunswick following an 18-year career with John
Deere where he most recently managed a Powertrain Innovation Center
located at the University of Wisconsin focused on hybrid diesel
engine development through implementation of 48- and 700-Volt Motor
Generator Units and electrified air intake systems. Prior
assignments included Director of Power Electronics, developing
power inverters, and Global Manager of Vehicle Electrification
developing high customer value applications for electric drive
systems on Agriculture and Construction vehicles.
Oenick’s career began in the automotive industry where he filled
a series of positions of increasing responsibility within General
Motors and Chrysler Corporations focused on powertrain development,
vehicle integration and engine control system calibration for
emissions, performance and fuel efficiency. After a decade in the
auto industry, he gained valuable experience in the Marine and
Recreational Products Industry at Bombardier as the Director of
Powertrain Development for Sea Doo Watercraft and Jet Boats.
“Over the past few years, our Company has rapidly grown our
electrification capabilities through the 2018 acquisition of the
Power Products portfolio of companies, focused on advanced battery,
power-conversion and digital control technologies, and
fully-integrated electrical systems for the marine and RV
industries,” said Foulkes.
During the 2020 Consumer Electronics Show in January, Brunswick
launched the all-new Fathom e-Power system, a first-of-its-kind
boat electrification feature that includes a high-capacity
lithium-ion battery pack with an intuitive power management system
capable of powering all of a boat’s accessory systems. The
technology provides boaters with a convenient and smart way to
enjoy all the features of the boat, for a longer, quieter and more
eco-friendly day on the water. Fathom, which is currently
available on the Sea Ray SLX-R 400e, has been nominated for 2021
CES Innovation Award. The product will soon be applied
across additional boat models and propulsion systems.
In October, Brunswick hired Aine Denari as President, Brunswick
Boat Group. Denari’s deep experience in advanced driver
assistance technologies and broad technology implementation at Z-F
and Ford Motor Co. will ensure that ACES technologies are
effectively deployed in Brunswick’s industry-leading boat
brands.
About Brunswick
Headquartered in Mettawa, Ill., Brunswick Corporation’s leading
consumer brands include Mercury Marine outboard engines; Mercury
MerCruiser sterndrive and inboard packages; Mercury global parts
and accessories including propellers and SmartCraft electronics;
Power Products Integrated Solutions; MotorGuide trolling motors;
Attwood, Garelick, and Whale marine parts; Land ’N’ Sea, BLA,
Payne’s Marine, Kellogg Marine, and Lankhorst Taselaar marine parts
distribution; Mercury and Quicksilver parts and oils; Bayliner,
Boston Whaler, Crestliner, Cypress Cay, Harris, Lowe, Lund,
Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern
boats; Boating Services Network, Freedom Boat Club, NAUTIC-ON. For
more information, visit https://www.brunswick.com.
Lee Gordon
Vice President – Brunswick Global Communications & Public Relations
Brunswick Office: 847-735-4003
Mercury Office: 920-924-1808
Cell: 904-860-8848
Lee.Gordon@Brunswick.com
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