RESTON, Va., Nov. 2, 2020 /PRNewswire/ -- Comscore
(Nasdaq: SCOR), a trusted partner for planning, transacting and
evaluating media across platforms, today announced a multi-year
agreement to provide Marcus Theatres®, a division
of The Marcus Corporation (NYSE:MCS) and the fourth largest theatre
circuit in the United States, with
Comscore's next generation theatre and circuit management
solutions.
Under this agreement, every Marcus Theatre location will use
Comscore Cinema ACE theatre management system. Part of Comscore's
Hollywood Software Suite of Solutions, Cinema ACE will enable
Marcus Theatres to connect auditoriums, centralize content
management and automate the transfer of features, trailers and
encryption keys. The agreement also provides Marcus Theatres with
Comscore's Enterprise Web™ circuit management service, allowing
Marcus Theatres to streamline operations circuit-wide and ensure
shows play out as planned.
"We are excited to expand our long-term relationship with Marcus
Theatres for theatre and circuit management," said Arturo Guillén,
Executive Vice President and Global Managing Director, Comscore
Movies. "They have been great partners of ours over the last decade
of digital cinema, providing invaluable feedback on not only the
development of these two next generation applications, but also on
all of our Movies products. This agreement underscores Comscore's
ability to deliver real-time information and help drive
productivity and efficiency across their cinema operations."
"We are continually impressed with Comscore's innovative suite
of solutions," said Rolando
Rodriguez, chairman, president and CEO of Marcus Theatres.
"We became an early adopter of Cinema ACE on the opening day of our
Movie Tavern at Brookfield Square location in October 2019 and have since converted additional
theatres to this new system. Our teams using Cinema ACE have had a
positive experience with the new, redesigned interface and
automations. And since we're hosting our databases in the cloud,
managers love they can access the application from anywhere with
internet access."
About Comscore
Comscore (NASDAQ: SCOR) is a trusted
partner for planning, transacting and evaluating media across
platforms. With a data footprint that combines digital, linear TV,
over-the-top and theatrical viewership intelligence with advanced
audience insights, Comscore allows media buyers and sellers to
quantify their multiscreen behavior and make business decisions
with confidence. A proven leader in measuring digital and TV
audiences and advertising at scale, Comscore is the industry's
emerging, third-party source for reliable and comprehensive
cross-platform measurement. To learn more, visit
www.comscore.com.
About Marcus Theatres
Marcus
Theatres®, a division of The Marcus
Corporation, is the fourth largest theatre circuit in
the United States and currently
owns or operates 1,110 screens at 91 locations in 17 states under
the Marcus Theatres, Movie Tavern® by Marcus and
BistroPlexSM brands. For more information,
please visit www.marcustheatres.com and follow the
company on Facebook and Twitter
(@Marcus_Theatres).
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SOURCE Comscore