Vivendi Becomes Official Sponsor of Rugby World Cup France 2023
October 30 2020 - 8:04AM
Dow Jones News
Regulatory News:
Vivendi (Paris:VIV) is proud to announce its Official
Sponsorship of the 2023 Rugby World Cup to be held in France.
The announcement was made today during a special programme
broadcast worldwide on Dailymotion and Vivendi's website bringing
together several personalities from the French rugby community.
Vivendi, which had already supported France's bid to host Rugby
World Cup 2023, is also the competition's only Official
Entertainment Sponsor. The sponsorship is one of the first to be
signed for the world's third-largest sporting event.
The entire Vivendi group is committed to making this event a
huge success. All the group's entertainment activities, each
bringing their own forms of expression and audiences, will help
give unprecedented exposure to this sporting competition and enable
new audiences to discover rugby.
Vivendi has already been involved in several major initiatives.
Universal Music produced the Rugby World Cup Train that traveled
across France for six weeks in September and October. Editis has
published a groundbreaking "Gastronomy XV cookbook" featuring 23
Chefs brought together by France 2023.
Havas designed and produced the animated videos announcing the
Rugby World Cup France 2023 Official Sponsors as well as all the
branding and communication for Campus 2023, the Apprentice
Programme created by France 2023 that will educate and prepare
France's future sports administrative experts. Several Havas
subsidiaries as well as See Tickets, Vivendi's ticketing arm, have
also been selected by France 2023 for the marketing and media
plan.
Yannick Bolloré, Chairman of the Supervisory Board of Vivendi,
said: "Rugby has been closely linked to Vivendi's identity for over
thirty years. It was therefore a natural fit to involve the Group
in this incredible adventure to organize a Rugby World Cup in
France. As well as helping a larger audience to discover rugby, I
am extremely happy to support Rugby World Cup France 2023 and
promote inclusion and diversity."
Arnaud de Puyfontaine, Chief Executive Officer of Vivendi,
explained: "Creating a top-level competition and a festive event
aimed at a broad audience is a tremendous and exciting challenge.
Our different businesses are at the crossroads of entertainment,
media and communication, and embody strong values. I am convinced
that together we will all contribute to a hugely successful Rugby
World Cup France 2023".
For more information, please visit
www.vivendi.com/en/france2023.
About Vivendi
Since 2014, Vivendi has been focused on building a world-class
content, media and communications group with European roots. In
content creation, Vivendi owns powerful, complementary assets in
music (Universal Music Group), movies and series (Canal+ Group),
publishing (Editis) and games (Gameloft) which are the most popular
forms of entertainment content in the world today. In the
distribution market, Vivendi has acquired the Dailymotion platform
and repositioned it to create a new digital showcase for its
content. The Group has also joined forces with several telecom
operators and platforms to maximize the reach of its distribution
networks. In communications, through Havas. the Group possesses
unique creative expertise in promoting free content and producing
short formats, which are increasingly viewed on mobile devices. In
addition, through Vivendi Village, the Group explores new forms of
business in live entertainment, franchises and ticketing that are
complementary to its core activities. Vivendi's various businesses
cohesively work together as an integrated industrial group to
create greater value. www.vivendi.com
View source version on businesswire.com:
https://www.businesswire.com/news/home/20201030005338/en/
CONTACT:
Vivendi
SOURCE: Vivendi
Copyright Business Wire 2020
(END) Dow Jones Newswires
October 30, 2020 07:49 ET (11:49 GMT)
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