Reprise Launches Global eCommerce Unit, Reprise Commerce
October 29 2020 - 11:00AM
Business Wire
Special business unit to provide a holistic
approach to eCommerce with insight into a brand’s entire digital
footprint, reaching beyond media into customer experience, content,
supply chain and operations.
Reprise, the global performance marketing agency of IPG
Mediabrands (NYSE: IPG), has today launched Reprise Commerce, a new
global specialty eCommerce unit.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20201029005691/en/
Reprise Commerce combines Reprise’s traditional eCommerce media
capabilities with the in-depth retail expertise it has been adding
over the past year. The new unit provides clients with a holistic
approach to eCommerce, extending beyond marketing into supply chain
and operations, and designing strategies and activations with
customer experience at the heart. From the initial consultation
through to activation, Reprise Commerce designs and executes
customer-centric strategies across all stages of the eCommerce
journey, including eRetail, supply-chain & warehousing,
Marketplaces and D2C.
With over 250 eCommerce experts across the globe, the new unit
will continue to drive Reprise’s well-established excellence in the
eCommerce space, providing the best solutions for its roster of
global clients.
“We’ve gone on a real hiring spree”, says Reprise Global CEO
Dimitri Maex. “We have recruited platform alumni such as Will
Margaritis (ex-Amazon) and Ritika Gupta (ex-Lazada), eCommerce
agency veterans Todd Bowman and Neilson Hall, who have worked at
both retailers and agencies. With their teams now in place, Reprise
Commerce is able to combine the in-depth retail expertise of a
boutique eCommerce agency with the scale and integrated performance
marketing capabilities of our global Reprise network. This means
our clients get the best of both worlds and no longer have to treat
eCommerce as a separate silo. It also means we can optimize their
eCommerce investments more effectively between eCommerce platforms
and more holistically across the entire digital media
spectrum.”
The launch of Reprise Commerce has come during a year of
unparalleled changes to consumer behaviour. The industry has
witnessed a decade of growth in just a couple of months, despite
retail sales declining 10.5% in the U.S. this year. As shoppers
continue to purchase online and expand the types of purchases
typically found in their digital shopping carts, it will be
essential for brands to be present in the Customer Flow.
Will Margaritis, Head of eCommerce, North America said, “It's
very exciting to connect all the threads of eCommerce under one
roof, and then uniting them with the well-known digital excellence
established by Mediabrands. This integrated recipe works. In 2020,
we have been able to increase our clients’ year over year eCommerce
sales on average by 108%.”
“eCommerce has clearly moved to center stage in many categories
during this extraordinary time and this trend will endure. There
has never been a more important time to connect the eCommerce
opportunity with the full power of clients’ media and marketing
investments,” said Mediabrands Global CEO, Daryl Lee. “Reprise
Commerce has the breadth of expertise and experience to provide the
very best solutions to our clients’ biggest eCommerce
ambitions.”
Reprise Commerce will be at the heart of Reprise’s Flow
proposition, playing an integral role of removing frictions in the
customer experience, activating precision media to direct customer
attention and attracting engagement with relevant and dynamic
content.
For more information, please visit the Reprise Commerce web page
here.
About Reprise
We are the one of the world’s largest performance marketing
network, with over 3,000 experts in 68 offices in 48 markets. We
offer a complete suite of crafts designed to deliver
customer-centric performance marketing via services including, but
not limited to, Strategy, SEO, Paid Search, Social, eCommerce and
Content.
Part of the Mediabrands division of the Interpublic Group (NYSE:
IPG), Reprise is headquartered in New York. To learn more about how
we can empower your business, visit www.reprisedigital.com now.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20201029005691/en/
Nicky Higgs Senior Comms Manager, Reprise EMEA
Nicky.higgs@mbww.com
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