Alibaba Group Unveils Plans for 2020 11.11 Global Shopping Festival
October 20 2020 - 04:02AM
Business Wire
Alibaba’s digital economy to boost growth and
consumer engagement for online and offline merchants
Alibaba Group Holding Limited (NYSE: BABA; HKEX: 9988) today
kicked off its 11.11 Global Shopping Festival (“11.11” or
“Festival”) with new innovations and features to meet rapidly
changing consumer trends. These include the participation of
Alipay’s digital lifestyle platform; broader consumer reach and
bigger promotions; “double” the number of shopping windows that
will spotlight more brands, products and special offers; as well as
the popular livestreaming technology creating more fun and
engagement for Chinese consumers with the largest international
presence to date.
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Alibaba Group today kicked off its 2020
11.11 Global Shopping Festival with new innovations and features to
meet rapidly changing consumer needs. (Photo: Business Wire)
For many brands, 11.11 is the single biggest growth driver every
year and this year will be no exception. The annual event will
continue to support the merchants with new innovations, valuable
consumer insights and trusted technology, fulfilling the mission of
11.11 when it was created 12 years ago.
Deepening Engagement to Create “Double” Opportunities
This year the Festival expands the concept from “single” to
“double,” enabling merchants to double up on promoting their
products to consumers across China not just once, but twice. A new
sales window will be added from November 1 to 3, ahead of the main
event on November 11, with the aim of providing merchants,
specifically new brands and small businesses, the opportunity to
showcase their products and tell their brand stories amid the
pandemic.
11.11 has become one of the most important new product launch
events of the year for many brands. This year, more than 2 million
new products will be introduced, which is double the amount
compared to last year.
“Innovation lies at the heart of the 11.11 Global Shopping
Festival, and we are more committed than ever to empower businesses
to capture opportunities and growth through new ideas and
initiatives in this year full of challenges. The pandemic has
fundamentally changed consumer shopping preferences and accelerated
digital transformation of many businesses. Through our expansion
from ‘single’ to ‘double,’ 11.11 will be offering more
opportunities for merchants both online and offline to engage with
consumers as well as provide a better consumer experience overall,”
said Jiang Fan, President of Taobao and Tmall.
This year’s 11.11 experience will also be enhanced by Alipay’s
digital lifestyle platform, which brings together nearly 2 million
local service providers offering special promotions in more than
100 cities. Offline small- and micro-merchants across China, such
as street stalls and neighborhood grocery stores, will be able to
participate in the excitement of 11.11 by connecting with consumers
through Alipay’s digital lifestyle platform.
Biggest Growth Driver for Participating Brands
Alibaba launched Spring Thunder Initiative early this year as a
continuous effort on merchants empowerment and 11.11 is yet another
milestone to help merchants regain growth.
This year’s Festival will feature 14 million value-for-money
products from more than 250,000 brands available on Tmall. Also, to
cater for the needs of customers in lower-tier cities, Taobao
Deals’ “RMB1 Sales” campaign will enable consumers to purchase
goods at huge discounts with free shipping.
To meet Chinese consumers’ increasing demand for international
products, Tmall Global will bring more than 2,600 new overseas
brands to Chinese consumers for the first time. Alibaba’s
cross-border e-commerce platform Kaola will also join 11.11 for the
first time, featuring products from 89 countries and regions.
Livestreaming and Logistics Core to the Event
Livestreaming is expected to take the center stage of this
year’s 11.11. In addition to sessions hosted by top livestreamers,
about 400 company executives and 300 celebrities will also hold
individual livestreaming sessions. Taobao Live will offer sessions
ranging from cosmetics, electronics, to cars and houses. New
features like online property viewings and virtual vehicle test
drives will provide more realistic and engaging experience to help
consumers with their buying decisions. Alibaba’s DAMO Academy will
use artificial intelligence technology to create its first virtual
livestreaming host, while Fliggy will host travel-related
livestreams.
This year’s event will have the largest international presence
since it was founded in 2009. AliExpress now sells to more than 200
countries and regions worldwide. Lazada was the first to bring the
shopping festival concept to Southeast Asia across six markets –
Indonesia, Malaysia, the Philippines, Singapore, Thailand and
Vietnam. Shopping festivals such as 11.11 have also become one of
the key industry growth drivers as local small-and-medium
businesses participate in this biggest event alongside LazMall, the
region’s largest online mall with more than 18,000 local and
international brands. This year Lazada will continue its
“shoppertainment” features ranging from livestreaming to new
consumer games and innovations such as voice search to find
items.
Alibaba’s robust technology and logistics infrastructure is the
backbone of the 11.11 Shopping Festival. Cainiao will charter
approximately 700 flights during 11.11. More than 50% of this
year's cross-border parcels are expected to be delivered twice as
fast as its usual speed.
About the 11.11 Global Shopping Festival
The 11.11 Global Shopping Festival began in 2009 with
participation from just 27 merchants as an event for merchants and
consumers to raise awareness about the value of online shopping.
More than 250,000 brands are participating in this year’s event.
For the latest news and updates on the 2020 11.11 Global Shopping
Festival, please visit: www.alizila.com
About Alibaba Group
Alibaba Group’s mission is to make it easy to do business
anywhere. The company aims to build the future infrastructure of
commerce. It envisions that its customers will meet, work and live
at Alibaba and that it will be a good company that lasts for 102
years.
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version on businesswire.com: https://www.businesswire.com/news/home/20201020005539/en/
Claire Zhao Alibaba Group +852 9727 8923 yanan.z@alibaba-inc.com
Eva Lee Alibaba Group +852 5237 8897
eva.lee@alibaba-inc.com
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