NEW YORK, Oct. 1, 2020 /PRNewswire/ -- Nexstar Media
Group, Inc. received the 2020 Catalyst Award for their outstanding
support of Ad Council public service campaigns over the past
year.
The Catalyst Award recognizes a communications company that
creates strategic programs to advance meaningful social change.
Nexstar Media Group, Inc. harnessed their 197 stations across the
country to provide exceptional donated media support to Ad Council
campaigns last year, with particularly standout support of
Project Roadblock, an annual local broadcast TV
campaign designed to reduce drunk driving fatalities over the
course of the holiday season.
The award was given at TVB's Alt Forward Conference 2020, the
Television Bureau of Advertising's (TVB) annual leadership
conference that was held virtually this year due to concerns around
the COVID-19 pandemic.
Nexstar saw 100% station participation across 114 markets for
Project Roadblock. What's more, Nexstar-owned stations led all
participants in donated media value, with over $1 million dollars in value and 8,697
detections.
"Nexstar's support of the Ad Council's campaigns, particularly
their involvement in Project Roadblock, has been extraordinary and
they're highly deserving of this year's Catalyst Award," said
Lisa Sherman, President and CEO of
the Ad Council. "Nexstar's dedication to making sure people stay
safe on the road continues to save lives, and we look forward to
their support in the years to come."
"Nexstar is proud to support TVB, the Ad Council, and Project
Roadblock, and we are proud and humbled to receive the Catalyst
Award," said Tim Busch, President of
Nexstar Broadcasting, Inc. "This is a unified effort, and as such,
we are equally proud to serve alongside each of our fellow
broadcasters who have consistently supported Project Roadblock
since 2003. This industry takes care of its own, through
education, awareness, and the use of our platforms for positive
change—in this case, saving lives from impaired driving.
Across our station group last year, we were proud to provide
dedicated daily schedules with a total of over 8,700 individual
PSAs related to Project Roadblock. That is significant,
because when it comes to preventing car accidents due to impaired
driving, reaching just one viewer who hears Project
Roadblock's message and changes his or her behavior can have a
tremendous impact."
For over a decade and half, Project Roadblock has leveraged
local TV stations' donated media during the holidays to raise
awareness of the dangers of impaired driving. PSAs urge viewers to
find a safe ride home after holiday festivities. The partnership
between TVB, the Ad Council, NHTSA and local broadcast television
stations is now entering its 17th year.
Project Roadblock 2019 had over 65,000 placements of donated
on-air, digital sub-channel, online and mobile time and space by
over 1,000 TV stations reaching all 50 states, resulting in nearly
$8 million of airtime over the
six-day period.
Since Project Roadblock's inception, local broadcast TV stations
across the nation have donated more than $81
million in support.
"We are honored to have been a part of Project Roadblock since
its inception in 2004 and look forward to making the
17th year of Project Roadblock the most successful yet.
With such widespread participation by local TV stations across the
U.S., broadcasters are truly making a vital difference in keeping
their communities safe by raising awareness of impaired driving,"
said Steve Lanzano, President and
CEO of TVB. "We applaud Nexstar Media Group and all participating
TV stations for their exemplary efforts prioritizing this campaign
and helping to save lives."
About TVB
TVB is the not-for-profit trade
association representing America's local broadcast television
industry. Its members include over 800 individual television
stations, television broadcast groups, advertising sales reps,
syndicators, international broadcasters and associate members. TVB
actively promotes local media marketing solutions to the
advertising community and works to develop advertising dollars for
the medium's multiple platforms, including on-air, online and
mobile. TVB provides a diverse variety of tools and resources,
including its website, to support its members and to help
advertisers make the best use of local ad dollars.
About the Ad Council
The Ad Council brings together
the most creative minds in advertising and media to address the
most worthy causes. Its innovative, pro bono social good
campaigns raise awareness. They inspire action. They save lives. To
learn more, visit AdCouncil.org, follow the Ad Council's
communities on Facebook and Twitter, and view the
creative on YouTube.
About Nexstar Media Group, Inc.
Nexstar Media Group
(Nasdaq:NXST) is a leading diversified media company that leverages
localism to bring new services and value to consumers and
advertisers through its traditional media, digital and mobile media
platforms. Nexstar owns, operates, programs, or provides sales and
other services to 197 television stations and related digital
multicast signals reaching 115 markets or approximately 39% of all
U.S. television households (reflecting the FCC's UHF discount).
Nexstar's portfolio includes primary affiliates of NBC, CBS, ABC,
FOX, MyNetworkTV and The CW. Nexstar's community portal websites
offer additional hyper-local content and verticals for consumers
and advertisers, allowing audiences to choose where, when and how
they access content while creating new revenue opportunities.
Nexstar also owns WGN America, a growing national general
entertainment cable network and a 31.3% ownership stake in TV Food
Network, a top tier cable asset. For more information please
visit www.nexstar.tv.
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SOURCE The Ad Council