Facebook Links Instagram and Messenger
September 30 2020 - 2:44PM
Dow Jones News
By Matt Grossman
Facebook Inc. plans to integrate the messaging services of its
Messenger and Instagram apps, allowing users of two of its largest
platforms to communicate more easily, the social-media company said
Wednesday.
The main change, the company said, is that Messenger and
Instagram users will be able to reach each other. Instagram users
will still be able to interact with each other within the app,
Facebook said.
Currently, Messenger serves as the direct messaging app for
Facebook users, while Instagram has had its own direct messaging
service. As the change is rolled out, Instagram users will be able
to opt to update immediately to use the new functionality, Facebook
said. The update to Messenger also includes a vanish mode, which
allows users to set messages to disappear automatically after they
are seen.
The changes will make it easier for users to keep track of
conversations across Facebook's platforms, the company said. Its
research shows one-third of people sometimes find it difficult to
remember where a certain thread is.
The move represents a significant step toward uniting Facebook's
social-media properties. Last year, The Wall Street Journal
reported that the Federal Trade Commission was considering a
preliminary injunction against Facebook to prevent it from tying
its products too closely lest federal regulators try to break up
the company.
Instagram head Adam Mosseri and Messenger head Stan Chudnovsky
said in a post on Facebook's corporate website that the integration
would be rolled out in a few countries initially, with a broader
global expansion planned soon.
In addition to Messenger, Instagram and its namesake
social-media platform, Facebook also owns WhatsApp, an app-based
chatting platform that reached two billion active users earlier
this year.
Write to Matt Grossman at matt.grossman@wsj.com
(END) Dow Jones Newswires
September 30, 2020 14:29 ET (18:29 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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