Facebook Taps Alex Schultz as Chief Marketing Officer
September 29 2020 - 5:30PM
Dow Jones News
By Maria Armental
Facebook Inc.'s Alex Schultz, who led product growth, analytics
and internationalization, is taking on the chief marketing officer
role.
Mr. Schultz, who succeeds Antonio Lucio, is an eBay veteran
who's been at Facebook for more than a decade.
With a background in direct response online marketing and
analytics, Mr. Schultz said he intends to build on Mr. Lucio's work
"and bring my experience in segmentation, targeting, and
measurement to bear as we work to reach people more
meaningfully."
"I also hope to deepen the strategic impact that Antonio made in
focusing on building trust and value across our portfolio of
brands," he said in a message posted on Facebook.
"Scrutiny of any new technology is appropriate and there are
ways we can, and should, improve without losing all the good," he
wrote.
Mr. Schultz, who is gay, said he would remain the executive
sponsor of Facebook's Pride@ employee resource group.
Write to Maria Armental at maria.armental@wsj.com
(END) Dow Jones Newswires
September 29, 2020 17:15 ET (21:15 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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