Spotify Strikes Deal for Movies and TV Shows Based on Podcasts
September 24 2020 - 11:29AM
Dow Jones News
By Anne Steele
Having transformed the music and podcasting businesses, Spotify
Technology SA now has its sights on film and TV.
The audiostreaming giant and Chernin Entertainment are teaming
up to create television, movies and digital-video programming based
on Spotify's hundreds of original series. The nonexclusive
partnership offers another way for Spotify to capitalize on the
podcast business it has been rapidly expanding over the past two
years. Chernin, which has been behind numerous major movies and TV
shows, reached a deal earlier this year to produce programming for
Netflix Inc.
"Together, we can usher in a new era for podcasts as source
material," said Dawn Ostroff, Spotify's chief content and
advertising business officer.
Spotify has made itself the most influential player in
podcasting in recent years, sparking an arms race for production
companies and talent. The Stockholm-based company has spent
hundreds of millions of dollars on deals for Gimlet Media, Anchor
FM, Parcast Studios and Bill Simmons's the Ringer. It's counting on
podcasts becoming a moneymaker, in large part through advertising,
to help it become less reliant on music -- and profitable.
Spotify now has more than 1.5 million podcasts on its platform,
up from 185,000 in 2018. More than 250 of those are Spotify
originals -- a number that grows by six to eight new podcasts a
week -- and eligible for adaptation pending approval from their
creators, who may also participate financially in deals.
"Spotify has all sorts of stories already proven to be
addictive," said Peter Chernin, chief executive of Chernin Group,
the investment firm that owns Chernin Entertainment. "And a vast
amount of data that tells you what stories are really resonating
with people."
Mr. Chernin said he admires the creativity in a pure-audio
format.
"In my mind it's one of the most creative spaces in the media
industry," said the movie and TV producer and former president and
COO of News Corp.
Chernin Entertainment's film productions have included "Planet
of the Apes," "The Greatest Showman" and "Hidden Figures." It's
also made the TV series "New Girl," "See" and "Truth Be Told."
Spotify has nearly a dozen podcast-based film and TV projects in
the works, including adaptations of "Homecoming" for Amazon.com
Inc.'s Prime Video and "The Two Princes" for AT&T Inc.'s HBO
Max. Chernin and Spotify are already collaborating on the TV series
adaptation of true-crime podcast "The Clearing."
The partnership also works in the other direction: Spotify can
look to Chernin's dozens of entertainment projects in development
for potential podcasts, and the companies could decide to develop
storylines into podcasts as a frontrunner to movies and TV
shows.
"It's a great way to innovate in storytelling for certainly less
money than it takes to make pilots," said Mr. Chernin.
Dow Jones & Co., publisher of The Wall Street Journal, has a
content partnership with Spotify's Gimlet unit.
Write to Anne Steele at Anne.Steele@wsj.com
(END) Dow Jones Newswires
September 24, 2020 11:14 ET (15:14 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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