RESEARCH TRIANGLE PARK, N.C.,
Sept. 24, 2020 /PRNewswire/
-- ChannelAdvisor Corporation (NYSE: ECOM), a leading
provider of cloud-based e-commerce solutions that enable brands and
retailers to increase global sales, today released results from a
new consumer survey of more than one thousand active shoppers in
the US. The nationwide survey, fielded by Dynata on August 24, 2020, indicates significant shifts in
online shopping behavior among purchase-ready consumers across all
age groups and genders during the pandemic. ChannelAdvisor
will present the survey findings in a new webinar planned for
September 29, 2020, at 11 a.m. EDT.
In collaboration with Dynata, ChannelAdvisor conducted a
baseline consumer survey in April
2020. Over 1,000 shoppers in the US participated in the
study, which, in addition to highlighting their shift toward online
shopping, helped track the ongoing impact of COVID-19 on brands and
retailers. ChannelAdvisor replicated the survey in August and
captured new insights into how and where
consumers in the US are shopping; when they expect to accelerate
spending for the holiday season; and expectations for future
shopping habits.
Some of the study's key findings include:
Consumers Predict Future Shopping Behavior
- The percentage of respondents in the US that said they expect
to shop online more than they did before the pandemic increased
from April to August:
-
- 38% - April 2020
- 52% - August
2020
- The percentage of US consumers that indicated they expect to
shop online for groceries more than they did before the pandemic
increased from April to August:
-
- 26% - April 2020
- 52% - August
2020
Consumers Plan Early Start to Holiday Shopping
- 59% of consumers said they expect to start their holiday
shopping online before November
1
Consumers Expect Holiday Delivery Delays
- 47% of US consumers said they are concerned that brands
and retailers won't be able to deliver packages to them on time
this holiday season
- 78% of survey respondents said they are willing to wait
longer for the delivery of their packages this holiday season due
to logistical shipping delays
More Consumers Are Shopping Online
- Since early March, at the onset of the coronavirus pandemic,
surveyed US consumers said they describe themselves as shopping
online more frequently than before the pandemic.
-
- 46% - April 2020
- 60% - August
2020
- Since the onset of the global pandemic, surveyed US consumers
reported that they purchased items they had not bought online
before.
-
- 31% - April 2020
- 36% - August
2020
- Since early March, surveyed respondents indicated that they
purchased from retailers they had not shopped with before.
-
- 20% - April 2020
- 24% - August
2020
Consumers Opt to Buy Online and Pick Up In-Store
- 79% of surveyed consumers shopped at a physical store
since reopening (excluding grocery and supermarkets)
- 59% of surveyed consumers said that they used "buy
online, pick up in-store" (or curbside pickup) options when
shopping online since the outbreak of COVID-19
- 41% of US consumers reported that they plan to use 'buy
online, pick up in-store' (or curbside pickup) options when
shopping for non-grocery items this holiday season
To learn more about holiday shopping trends and insights from
this recent consumer survey, register to attend ChannelAdvisor's
upcoming webinar.
For more details about ChannelAdvisor, visit ChannelAdvisor's
blog, follow ChannelAdvisor on Twitter @ChannelAdvisor, like
ChannelAdvisor on Facebook and connect with ChannelAdvisor on
LinkedIn.
About ChannelAdvisor
ChannelAdvisor (NYSE: ECOM) is a
leading e-commerce cloud platform whose mission is to connect and
optimize the world's commerce. For nearly two decades,
ChannelAdvisor has helped brands and retailers worldwide improve
their online performance by expanding sales channels, connecting
with consumers, optimizing their operations for peak performance,
and providing actionable analytics to improve competitiveness.
Thousands of customers depend on ChannelAdvisor to securely power
their sales and optimize fulfillment on channels such as Amazon,
eBay, Google, Facebook, Walmart, and hundreds more. For more
information, visit www.channeladvisor.com.
ChannelAdvisor Media Contact:
Tamara Gibbs
tamara.gibbs@channeladvisor.com
919-249-9798
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SOURCE ChannelAdvisor Corporation