Combination of New 18TB HDD, 1TB microSD card,
and Proven Software Optimized for 24/7 Streaming Workloads Provides
the Capacity, Performance and Durability Required for Recorders,
Smart Cameras, Deep Learning-Enabled NVRs and Video Analytics
Applications
Enabling customers to design and build solutions for a variety
of smart video workloads, Western Digital Corp. (NASDAQ: WDC) today
announced its expanded family of WD Purple™ storage solutions,
including the industry’s highest capacity 18TB* surveillance HDD
for DVRs, NVRs and analytics appliances, and the 1TB* WD Purple SC
QD101 microSD™ card for AI-enabled cameras. Setting the bar for
smart video applications, all WD Purple drives are optimized to
help reduce frame loss and pixelation, improve overall video
playback and enhance streaming for 24x7 workloads – from ingest to
backup and long-term storage – as the industry broadens the use of
deep learning and analytics.
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the full release here:
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Western Digital has expanded its family
of WD Purple™ storage solutions with the industry’s highest
capacity 18TB surveillance HDD for video recorders, and the 1TB WD
Purple SC QD101 microSD™ card for AI-enabled cameras. (Photo:
Business Wire)
From commercial buildings to municipalities, businesses are
accelerating adoption of AI and deep learning to enable automation
and better efficiencies that ultimately help create a safer and
better experience for employees, customers and communities. Deep
learning algorithms, hungry for data generated by IoT and edge
ecosystems, demand higher resolution for better accuracy,
increasing the need for storage capacity in cameras and NVRs. In
its recent report, Video Surveillance & Analytics Intelligence
Service, July 2020, Omdia states that shipments of cameras enabled
with deep learning algorithms will continue growing at a five-year
(2019-2024) CAGR of 67 percent, and NVRs enabled with deep-learning
analytics will grow at 37 percent. Meanwhile, video analytics
appliances shipments are expected to grow at 43 percent. In
addition, a 2020 Western Digital-commissioned survey of North
American security system integration companies found that 76
percent of them see video analytics and AI as playing an
ever-increasing role in their deployments.
Beyond Hardware
Western Digital’s HDD firmware optimizations and data management
capabilities for its WD Purple drives play a critical role in
improving system capabilities as well as managing devices across
AI-enabled smart video solutions. The combination helps improve
performance, reliability, durability and overall better operational
efficiency and TCO for customers. Western Digital’s AllFrame™
technology for WD Purple HDDs delivers extensive caching and
streaming management techniques to help prevent data loss and keep
up with ongoing stream management. Western Digital Device
Analytics™, a software-based solution for Western Digital’s HDDs,
provides monitoring and drive analysis to users, enabling them to
detect problematic conditions on a drive and provides instructions
for remediation before an issue occurs.
WD Purple 18TB HDD
Leading the industry in capacity for surveillance drives, the
new WD Purple 18TB HDD is designed for NVRs and video analytics
appliances as well as GPU-enabled devices that can deliver both
real-time and post analytics applications. Offering 28 percent more
capacity than the previous generation, the new 18TB drive has room
to spare for storing video, reference images and metadata at the
edge, to support more effective AI. WD Purple drives from 8TB to
18TB feature AllFrame AI technology that enables recording of up to
64 high-definition cameras, as well as an additional 32 streams for
deep learning analytics.
WD Purple SC QD101 1TB microSD Card
This WD Purple 1TB microSD card is designed for AI-enabled
cameras, surveillance cameras and edge devices, serving as primary
or back-up data storage. It is based on Western Digital’s advanced
96-layer 3D NAND technology, and delivers a combination of
ultra-high endurance with up to 500 P/E cycles and comes in 1TB,
512GB, 256GB, 128GB, 64GB and 32GB capacities*. Rugged and durable,
the WD Purple microSD card is weather resistant, humidity resistant
and can withstand temperatures from -25° degrees to 85° degrees C.
In compatible cameras, the card health monitor provides installers
and integrators with the ability to gauge the remaining endurance
and preemptively service the card if needed.
Availability
The WD Purple 18TB HDD will be available in October 2020, and
the WD Purple SC QD101 1TB microSD card is expected to be available
in November 2020.
Supporting Quotes:
“The new WD Purple drives are uniquely designed for the demands
of edge and analytics security video appliances that will enable
our customers to gain more insights from their visual data,” said
Tim Palmquist, vice president, Americas, Milestone Systems. “As a
leading developer of open and independent IP video surveillance
platforms, we value our relationship with Western Digital and are
pleased to be working together to provide data storage that can
support AI and deep learning, as well as manage multiple streams as
video resolutions rise.”
“Leading the charge for the digital transformation of physical
security for our customers worldwide, we count on strategic
partners such as Western Digital to deliver reliable and high
performing storage solutions,” said Martin Renkis, general manager
Global Cloud Solutions Physical Security, Johnson Controls. “Every
Tyco Cloud video surveillance solution runs on WD Purple today as
it has for many years. As we continue to innovate with features
such as cloud-based storage health monitoring and alerts, we will
continue to count on Western Digital to deliver the advanced
solutions our customers need. We make the world a safer place with
Western Digital technology.”
Eric Spanneut, vice president, Client Computing and Smart Video
Business at Western Digital, said, “Working side-by-side with our
customers and ecosystem partners gives us unique insights and focus
on delivering solutions that are optimized for the most advanced
security video workloads. AI is driving the need for more enhanced
capabilities in drives to keep up with performance demands,
especially as video resolution and the number of incoming streams
increase. We are in a unique position as the combination of our
software and expanding drive portfolio makes our solutions ideal
for deployment into a multitude of smart video applications.”
Western Digital’s Purpose-Built Portfolio of
Offerings
The new WD Purple family adds to Western Digital’s growing
portfolio of HDD and SSD solutions purpose-built for a variety of
market needs. These include the new 16TB and 18TB WD Red™ Pro HDDs for SMB NAS applications (It’s
Here! WD RedTM Pro 16TB & 18TB for Growing Productivity); the
enterprise-class 16TB and 18TB WD Gold™
HDDs; WD Gold NVMe™ SSDs; WD Black™
solutions that meet the extreme demands of gamers; as well as
WD Blue™ and WD
Green™ SSDs to boost the computing experience.* These
solutions are available at select Western Digital distributors,
retailers, e-tailers, resellers, system integrators, and the
Western Digital store.
Resources:
Blog: How is AI Clearing the Vision of Smart Video? Blog: With
WD Purple™ microSD Cards, Security Cameras Endure an AI and 4K
Future Blog: Ready for the Rise of the Smart Fleets Blog:
Sustaining a Sustainability Company With World-Class
Surveillance
About Western Digital
Western Digital creates environments for data to thrive. As a
leader in data infrastructure, the company is driving the
innovation needed to help customers capture, preserve, access and
transform an ever-increasing diversity of data. Everywhere data
lives, from advanced data centers to mobile sensors to personal
devices, our industry-leading solutions deliver the possibilities
of data. Our data-centric solutions are comprised of the Western
Digital®, G-Technology™, SanDisk®, and WD® brands.
*As used for storage capacity, 1GB = 1 billion bytes and 1TB =
one trillion bytes. Actual user capacity may be less depending on
operating environment.
Western Digital, the Western Digital logo, G-Technology,
SanDisk, WD, AllFrame, WD Black, WD Blue, WD Gold, WD Green, WD
Purple, WD Red, and Western Digital Device Analytics are registered
trademarks or trademarks of Western Digital Corporation or its
affiliates in the US and/or other countries. The microSD mark and
logo are trademarks or registered trademarks of SD-3C, LLC. The
NVMe word mark is a trademark of NVM Express, Inc. All other marks
are the property of their respective owners. Product specifications
subject to change without notice. Pictures shown may vary from
actual products. Not all products are available in all regions of
the world.
© 2020 Western Digital Corporation or its affiliates. All rights
reserved.
FORWARD LOOKING STATEMENT
This news release contains certain forward-looking statements,
including the expected availability, benefits, features, and
performance of the new WD Purple 18TB HDD and WD Purple SC QD101
microSD card and market and industry trends. There are a number of
risks and uncertainties that may cause these forward-looking
statements to be inaccurate including, among others: changes to
specifications from standards organizations, future responses to
and effects of the COVID-19 pandemic, volatility in global economic
conditions; business conditions and growth in the storage
ecosystem; impact of competitive products and pricing; market
acceptance and cost of commodity materials and specialized product
components; actions by competitors; unexpected advances in
competing technologies; our development and introduction of
products based on new technologies and expansion into new data
storage markets; risks associated with acquisitions, divestitures,
mergers and joint ventures; difficulties or delays in
manufacturing, and other risks and uncertainties listed in the
company's filings with the Securities and Exchange Commission,
including the company's most recently filed periodic report, to
which your attention is directed. You should not place undue
reliance on these forward-looking statements, which speak only as
of the date hereof, and the company undertakes no obligation to
update these forward-looking statements to reflect subsequent
events or circumstances.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200923005233/en/
Karin Taylor Western Digital Public Relations 1-408-717-8869
Karin.taylor@wdc.com
T. Peter Andrew Western Digital Investor Relations
1-800-695-6399 investor@wdc.com
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