BROOMFIELD, Colo., Sept. 18, 2020 /PRNewswire/ -- Inspired by
the passion and authenticity of CrocNation, Croctober, a
month-long celebration of the brand and its iconic
Classic Clog, is back and bigger than ever. In fact,
Crocs, Inc. (NASDAQ: CROX) a global leader in innovative, casual
footwear, will celebrate this monumental time of the
year with a little extra 'charm' and community
engagement.
Beginning September 22, the brand will debut its
first-ever Croctober Jibbitz™ charm Calendar, which
includes 23 days of Jibbitz™
charm surprises (including 50 charms) to help
fans countdown to the marquee moment of the season: Croc
Day on October 23. Each day of Croctober will take
personalization to the next level with the
excitement culminating with one more big surprise – not
to be revealed until Croc Day.
"Croctober is all about celebrating our passionate fans
and the importance of being yourself," said Heidi Cooley,
Crocs Head of Global Marketing. "Together with the Croc Day
celebration, we have turned the month into a full-blown,
fan-forward holiday. We will encourage our fans to have fun and be
bold, because if you're a Crocs fan, all other holidays pale in
comparison to Croctober."
Starting October 1, CrocNation, the group of
social media superfans that first staked claim to
#NationalCrocDay in 2017 to show love for the
brand, can follow along with Crocs on social media and,
together, open each day's
designated Jibbitz™ charms that align to a community
call-to-action.
What first started as a stateside ode to
Crocs quickly turned into an annual, global
celebration of Croc Day as part of the brand's Come As You Are™
campaign. In 2018, the brand released a custom gold
faux crocodile-textured Classic Clog, and in 2019, fans
got 'lit' with a limited-edition, Classic Clog featuring a
fully-loaded curated assortment of custom,
glow-in-the-dark Jibbitz™ charms – the first of their
kind.
The countdown to Croc Day will include a #StrapBack TikTok
challenge conducted in collaboration with Afterpay, our new payment
partner that gives Crocs fans the ability to receive pairs
immediately and pay in four installments over time, interest-free.
Together, we're enabling TikTok creators to dance along with a
fan-inspired rap while finding interesting ways to do things with
their Crocs™ shoes strap back. In addition to settling the age-old
'Crocs and Socks' debate, the brand will also sprinkle
in surprise and delight activations to make
this year's celebration a bright moment in an otherwise
challenging year.
The Croctober Jibbitz™ charm Calendar will be available
globally on Crocs.com, in select Crocs retail stores and
select wholesale partners for $49.99
beginning September 22. Go buy it,
tag @Crocs and celebrate the month with us as
only CrocNation knows how. Because if you're a Crocs fan,
all other holidays and even birthdays pale in comparison to Croc
Day.
About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual
footwear for women, men, and children, combining comfort and style
with a value that consumers know and love. Crocs'
proprietary Croslite™ material, a molded footwear technology,
is included in the vast majority of Crocs' collection and
delivers extraordinary comfort with each step. Crocs declares that
expressing yourself and being comfortable are not mutually
exclusive. To learn more about Crocs or our global
Come As You Are™ campaign, please visit www.crocs.com or
follow @Crocs on Facebook, Instagram and Twitter.
Media Contact
Melissa Layton
Crocs, Inc.
mlayton@crocs.com
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SOURCE Crocs, Inc.