LOS ANGELES, Sept. 17, 2020 /PRNewswire/ -- LiveXLive
Media (NASDAQ: LIVX) ("LiveXLive"), a global platform for
livestream and on-demand audio, video and podcast content in music,
comedy, and pop culture, in association with Grade A Productions
and Brand Incubator Grey Space Group, announced today the launch of
"The Crew League", a first-of-its-kind, livestream celebrity
basketball tournament.
The events, hosted by The Faze Clan members, Justin Combs, 24kGoldn (and many more), will be
an 8-team 4-on-4 basketball bracket-style tournament featuring the
music industry's hottest young hip hop stars and their entourages.
The group also announced The Kid LAROI, Lil
Mosey, Lil Durk, Polo G, DDG,
G Herbo, Trippie Redd and Team YSL are confirmed, with many
additional special guests to be revealed in the coming weeks,
including special livestream performances pre-game and during
half-time breaks! Collectively, the participating hip-hop artists
reach over 100 million fans worldwide across social media. Each
team will be captained by one artist who will recruit a "crew" team
consisting of managers, best friends, fellow performers, and more.
The Crew League will also host many different celebrity sideline
commentators, with additional influential broadcasters to be
announced.
Taking place on October 16-18,
2020 in Los Angeles, CA, the
event will kick off on the 16th with free-to-watch bracket-style
games broadcasted live on The Crew League's exclusive landing page
on LiveXLive. Crew Teams will face-off for bragging
rights and a grand prize of $100,000,
of which 50% will be donated to non-profit organizations of the
winning team's choice. LiveXLive, which has powered some of the
most high-performing pay-per-view events in 2020, will also power
"The Crew League's'' pay-per-view Semi-Finals and
Finals. Pay-Per-View tickets will go on sale on Thursday, September 17, 2020.
"We want to showcase the music talent while also generating
awareness and story lines about the "Crew" members. These
"Crew" members help elevate the artists and their personal brands
at all times (from the assistant, manager, best friend, lawyer,
etc.). Our hope is to give music fans a closer look behind the
scenes of their favorite artists and the competitive spirit of the
teams that help elevate the artist in every aspect of their
career," added Elie Maroun, The Crew
League Co-Founder & Commissioner & Co-Founder Of Grey
Space Group
"We can't imagine a more entertaining combination of hip-hop
music and smash mouth basketball. Get ready to see these talented
artists and their entourages compete to be crowned champion of the
first season of The Crew League," said Peter Jideonwo, The Crew League Co-Founder &
Deputy Commissioner.
Following the live event, Season One of "The Crew League" live
tournament will be released as an episodic series along with a
companion audio game-play-mic experience and podcast.
"These are the kinds of events we get really excited about --
it activates the full range of our business -- from livestreaming
and audio to original IP development and pay-per-view, with
industry-leading talent and for a good cause. From subscription to
advertising to transactional viewing, The Crew League presents a
spectacular franchise format for us," said Dermot McCormack, president of LiveXLive. "And
we're amped up to do this with Grade A, Grey Space Group, and these
incredible performers."
The event will be produced in partnership with The Grey Space
Group and Grade A. Grade A is a label and management company with
its finger on the pulse of popular culture in all aspects of
business. Grade A represents the likes of The Juice WRLD estate,
The Kid LAROI, Trippie Redd, Polo G & many more. The Grey Space
Group is a brand incubator that works with Fortune 500 brands to
growth companies in the consumer space. Grey Space Group is
uniquely positioned at the intersection of pop-culture and the
venture ecosystem. Grey Space Group focuses on strategically adding
value from the ground up, by pairing their expertise and robust
celebrity talent relationships, Grey Space Group has built a world
class portfolio of brands.
LiveXLive has powered global pay-per-view and live stream hits
with some of the world's most renowned talent including Monsta X,
Darius Rucker, Kygo, Jimmy Buffett, OneRepublic, Zac Brown, Sofi Tukker, Darius Rucker, Graham
Parker, John Hiatt,
John Butler, Michael Franti, Nahko, Trevor Hall, FINK, Mike
Love, Rising Appalachia, Krishna
Das, Big Gigantic, Hot Chelle Rae, Lauren Jauregui, Billy
Joel, Bon Jovi, Chris Rock,
Idina Menzel, Jennifer Lopez, Sullivan
King, Quix, Nitti Gritti, Dr.
Fresch, Champagne Drip, and Pegboard Nerds.
LiveXLive's platform provides an end-to-end solution for artists
and bands to go direct to consumer, monetize performances and
digital touring, as well as sell merch and reach new audiences
across LiveXLive's apps, site and OTT channels on Amazon, Apple TV,
Roku and Samsung TVs. So far in calendar year 2020, LiveXLive's
content has been viewed over 81 million times.
About LiveXLive Media, Inc.
Headquartered in
Los Angeles, California, LiveXLive
Media, Inc. (NASDAQ: LIVX) (the "Company") (pronounced Live "by"
Live) is a global platform for live stream and on-demand audio,
video and podcast content in music, comedy, and pop culture.
LiveXLive, which has streamed over 1200 artists since January 2020, has become a go-to partner for the
world's top artists and celebrity voices as well as music festivals
concerts, including Rock in Rio, EDC Las Vegas, and many others. In
April 2020, LiveXLive produced its
first 48-hour music festival called "Music Lives" with tremendous
success as it earned over 50 million views and over 5 billion views
for #musiclives on TikTok on 100+ performances. LiveXLive's library
of global events, video-audio podcasts and original shows are also
available on Amazon, Apple TV, Roku and Samsung TVs in addition to
its own app, destination site and social channels. The Company's
wholly-owned subsidiary, PodcastOne, generates more than 2.1
billion downloads annually across more than 300 podcasts. For more
information, visit www.livexlive.com and follow us on Facebook,
Instagram, TikTok, Twitter at @livexlive, and YouTube.
Forward-Looking Statements
All statements other than
statements of historical facts contained in this press release are
"forward-looking statements," which may often, but not always, be
identified by the use of such words as "may," "might," "will,"
"will likely result," "would," "should," "estimate," "plan,"
"project," "forecast," "intend," "expect," "anticipate," "believe,"
"seek," "continue," "target" or the negative of such terms or other
similar expressions. These statements involve known and unknown
risks, uncertainties and other factors, which may cause actual
results, performance or achievements to differ materially from
those expressed or implied by such statements, including: the
Company's reliance on one key customer for a substantial percentage
of its revenue; the Company's ability to consummate any proposed
financing or acquisition and the timing of the closing of such
proposed transactions, including the risks that a condition to
closing would not be satisfied within the expected timeframe or at
all or that the closing of any proposed transaction will not occur;
the Company's ability to continue as a going concern; the Company's
ability to attract, maintain and increase the number of its users
and paid subscribers; the Company identifying, acquiring, securing
and developing content; the Company's ability to maintain
compliance with certain financial and other covenants; the Company
successfully implementing its growth strategy, including relating
to its technology platforms and applications; management's
relationships with industry stakeholders; the effects of the global
Covid-19 pandemic; changes in economic conditions; competition;
risks and uncertainties applicable to the businesses of the
Company's subsidiaries; and other risks, uncertainties and factors
including, but not limited to, those described in the Company's
Annual Report on Form 10-K for the fiscal year ended March 31, 2020, filed with the U.S. Securities
and Exchange Commission (the "SEC") on June
26, 2020, Quarterly Report on Form 10-Q for the quarter
ended June 30, 2020, filed with the
SEC on August 14, 2020, and in the
Company's other filings and submissions with the SEC. These
forward-looking statements speak only as of the date hereof and the
Company disclaims any obligations to update these statements,
except as may be required by law. The Company intends that all
forward-looking statements be subject to the safe-harbor provisions
of the Private Securities Litigation Reform Act of 1995.
Press Contact:
The Rose Group
Lynda@therosegrp.com
Isabela@Therosegrp.com
LiveXLive IR Contact:
310.529.2500
ir@livexlive.com
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SOURCE LiveXLive Media, Inc.