TORONTO, Sept. 17, 2020 /PRNewswire/ - Spin Master Corp.
(TSX: TOY), a leading global children's entertainment company,
announced today a multi-year agreement to become the global master
toy licensee for Riot Games' League of Legends, the
most-played PC game in the world. Spin Master will develop products
including action figures, playsets and role play items, with an
anticipated on-shelf date in the Fall of 2021.
Entering its second decade, League of Legends is a
team-based, multiplayer online strategy game where two teams of
five powerful champions face off to conquer the other's base.
Players choose from over 150 champions to make epic plays and take
down towers as they battle their way to victory.
"Spin Master is excited to collaborate with Riot Games to bring
innovation and meticulous attention to detail to the rich
characters and unique worlds in League of Legends," said
John Blaney, Spin Master's Senior
Vice President of Licensing. "Our League of Legends lineup
will appeal to fans of all ages, delivering high-quality products
on the cutting edge. We look forward to delivering enhanced
collectability and unique play experiences for the massive global
League of Legends fan base both on and offline."
"Spin Master is the perfect partner for the League of
Legends franchise and together we have the opportunity to
enhance our champions and their stories giving players the
opportunity to go even deeper into the League of Legends
universe," said Christian Bayley,
Director, Brand Management for
consumer products at Riot Games.
The agreement was brokered by CAA-GBG, the global licensing
representative for Riot Games. "We are excited to have brought
together two power houses in gaming and toys. Spin Master's passion
for the League of Legends IP stood out as a key
differentiator, and we are excited to go on this journey with Spin
Master and Riot Games," said Robert
Schwartz, Vice President of Sales & New Business
Development, CAA-GBG.
About Spin Master
Spin Master Corp. (TSX:TOY) is a
leading global children's entertainment company creating
exceptional play experiences through a diverse portfolio of
innovative toys, entertainment franchises and digital toys and
games. Spin Master is best known for award-winning brands PAW
Patrol®, Bakugan®, Kinetic Sand®, Air Hogs®, Hatchimals® and GUND®,
and is the toy licensee for other popular properties. Spin
Master Entertainment creates and produces compelling multiplatform
content, stories and endearing characters through its in-house
studio and partnerships with outside creators, including the
preschool success PAW Patrol and 10 other television series, which
are distributed in more than 160 countries. The Company has an
established digital presence anchored by the Toca Boca® and Sago
Mini® brands, which combined have more than 25 million monthly
active users. With over 1,800 employees in 28 offices globally,
Spin Master distributes products in more than 100 countries. For
more information visit spinmaster.com or follow on Instagram,
Facebook and Twitter @spinmaster.
About Riot Games
Riot Games was founded in 2006 to
develop, publish, and support the most player-focused games in the
world. In 2009, Riot released its debut title, League of Legends,
to worldwide acclaim. League has gone on to be the most-played PC
game in the world and a key driver of the explosive growth of
esports. As League enters its second decade, Riot continues to
evolve the game while delivering new experiences to players with
VALORANT, Legends of Runeterra, League of Legends: Wild Rift,
Teamfight Tactics, and multiple work-in-progress titles, while
exploring the world of Runeterra through multimedia projects across
music, comic books, and more. Founded by Brandon Beck and Marc
Merrill, and led by CEO Nicolo
Laurent, Riot is headquartered in Los Angeles, California, and has 2,500+
Rioters in 20+ offices worldwide.
About CAA-GBG Global Brand Management Group
(CAA-GBG)
In a joint venture between Global Brands Group
Holding Limited ("Global Brands") and Creative Artists Agency
("CAA"), CAA-GBG is the world's premier brand extension company. It
combines the resources and licensing expertise of leading
entertainment and sports agency CAA with Global Brands'
international Brand Management Group. With 20 offices in 16
countries, CAA-GBG advises on and manages all aspects of brand
extension programs, including branding strategies, market
targeting, product development, retail activations, licensee
acquisitions and multi-territory franchising. Furthering branding
opportunities for clients across a wide range of consumer products,
the joint venture combines Global Brands' established and strong
worldwide brand management operation with CAA's extensive
licensing, media and entertainment platform. CAA-GBG is a
subsidiary of Global Brands and the operating vertical for its
brand management business.
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SOURCE Spin Master