General Mills Launches :ratio, Company’s First-Ever Keto* Friendly Line of Products
September 15 2020 - 8:00AM
Business Wire
New product line hitting shelves this month
will feature dairy snacks and crunchy bars
General Mills is launching :ratio– an entirely
new keto* friendly product line that marks the food company’s first
keto-focused product. As consumers continue to look for ways to cut
back on sugar and carbs through better-for-you alternatives to
existing preferences, the ketogenic products category is predicted
to grow 5.5% through 2027.1
The newly launched product portfolio features yogurt cultured
dairy snacks and crunchy bars that deliver on protein,
rich flavor, texture and convenience. Using carefully selected
ingredients, :ratio’s keto* friendly snacks make it possible to
have macros conveniently your way with 2g of net carbs† and 1g of
sugar per serving.
“In launching :ratio’s keto* friendly products, we want to
ensure that convenient, delicious snack options are available for
various lifestyles and dietary choices,” said Tsubasa Tanaka,
director of marketing at General Mills. “No matter what individual
goals are, we hope :ratio’s crunchy bars and dairy snacks can be an
enjoyable snack swap that people look forward to and feel good
about reaching for while working towards their goals.”
Among the first in the yogurt aisle, :ratio dairy snacks bring
an indulgent creaminess with five fruit-forward flavor options:
Strawberry, Coconut, Vanilla, Mango and
Black Cherry. The crunchy bars are available in Lemon
Almond and Toasted Almond and use ingredients like real
almonds and pumpkin seeds.
The :ratio dairy snacks and crunchy bars are currently available
at select retail locations across the U.S. or online, for a
suggested retail price of $1.49 per cup of dairy snacks and $7.99
per four-count box of crunchy bars.
For more information, visit RatioFood.com and @RatioFood on
Instagram and Facebook.
About General Mills General
Mills is a leading global food company whose purpose is to make
food the world loves. Its brands include Cheerios, Annie's,
Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old
El Paso, Wanchai Ferry, Yoki, BLUE and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2020
net sales of U.S. $17.6 billion. In addition, General Mills’ share
of non-consolidated joint venture net sales totaled U.S. $1.0
billion.
* Always consult your physician before starting an eating plan
that involves regular consumption of high fat foods
1 The Insight Partners/Ketogenic Diet Market to 2027 (July
2019)
† Bars: 2 Net Carbs= 9g Total Carbs – 3g Fiber – 4g Sugar
Alcohol; Dairy snack: 2 Net Carbs= 2g Total Carbs – 0g Fiber – 0g
Sugar Alcohol
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Sarah Kidwell 815-592-6691 Sarah.Kidwell@ketchum.com
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