AMC Theatres® Reopens More Than 35 Theatres This Week in New Jersey, Maryland & Orange County, California; Overall Open Thea...
September 11 2020 - 8:00AM
Business Wire
AMC resumes operations in multiple major
markets this week, welcoming back guests at high profile theatres
in Orange County, Calif., Maryland and New Jersey, all of which
just recently granted approval for movie theatres to reopen
Since its first U.S. theatre reopened on August
20, more than 1 million moviegoers have returned to AMC theatres in
the United States to enjoy the magic of the big screen
Surveyed AMC guests grade AMC theatre
cleanliness in the U.S. at an all-time high
AMC Entertainment (NYSE:AMC), the largest theatrical exhibitor
in the United States, in Europe & the Middle East and the
world, today announced that as of Saturday, September 12, the
Company will have resumed operations in more than 460 locations
around the U.S., nearly 80% of the AMC circuit in the U.S. The new
number is the result of dozens of locations reopening this week,
mostly in major markets throughout the country, including
high-profile locations in Orange County, Calif., Maryland and New
Jersey.
After opening its first two locations in New Jersey last Friday,
AMC will soon be operating fully all its theatres in the state,
with 24 theatres reopening this week and one theatre expected to
open early next week. On Thursday of this week, seven AMC theatres
in Maryland welcomed back guests for the first time, and on the
other side of the country, AMC will reopen three locations on
Friday in Orange County, California, and a fourth on Saturday.
These four theatres are the first AMCs in the greater Los Angeles
area to resume operations since March.
Earlier this week, AMC also announced that it welcomed its
one-millionth moviegoing guest in the United States since
reopening. The Company reached that number in less than three weeks
and despite significant seating capacity restrictions in place at
all open theatres of between 25% and 40% of the maximum capacity.
That attendance number jumps to more than 4,000,000 when including
AMC’s owned theatres in Europe and the Middle East, many of which
resumed operations in June and July.
“AMC is coming off our most successful weekend since reopening,
thanks in large part to Warner Bros. release of TENET. And now,
with more than 35 more AMC theatres opening this week, we will be
showing movies in nearly 80 percent of our U.S. circuit. That is
another encouraging sign that our industry is beginning its way
back. More important than merely reopening our doors, however, is
that our new AMC Safe & Clean safety protocols are clearly
resonating with our guests. We’re seeing record-high guest scores
for the cleanliness of our theatres, far exceeding the marks we’ve
received in the decades we’ve been tracking guest feedback. AMC
Safe & Clean is the cornerstone of our efforts to woo back
moviegoers to cinemas. Our AMC Safe & Clean protocols feature
social distancing, mandatory mask wearing, the easy availability of
disinfecting wipes and hand sanitizer, along with high tech
solutions like electrostatic sprayers and enhanced air filtration
through MERV 13 filters, as well as numerous other new safety and
cleanliness procedures.”
For full title and showtime information, moviegoers should check
their theatre’s webpage on amctheatres.com.
AMC SAFE & CLEAN
Upon returning to the movies, AMC guests can expect to
experience AMC’s comprehensive health and sanitation program: AMC
Safe & Clean, which was developed under advisement of current
& former faculty of Harvard University’s prestigious School of
Public Health as well as the No. 1 U.S. cleaning brand, The Clorox
Company.
AMC Safe & Clean components include significant reductions
in the maximum tickets available for each showtime and seat
blocking in reserved seating auditoriums to allow for appropriate
social distancing between parties, enhanced cleaning procedures
that include extra time between showtimes to allow for a full,
thorough cleaning and nightly disinfecting utilizing electrostatic
sprayers, use of high tech HEPA vacuums, upgraded air filtration
efforts including the use of MERV 13 filters wherever possible, new
guest and associate safety protocols that include mandatory mask
wearing by all guests and associates, hand sanitizing stations
throughout the theatre and the availability to guests of
disinfectant wipes. The entire AMC Safe & Clean plan can be
found at amctheatres.com/amc-safe-and-clean.
About AMC Entertainment Holdings, Inc.
AMC is the largest movie exhibition company in the United
States, the largest in Europe and the largest throughout the world
with approximately 1,000 theatres and 11,000 screens across the
globe. AMC has propelled innovation in the exhibition industry by:
deploying its Signature power-recliner seats; delivering enhanced
food and beverage choices; generating greater guest engagement
through its loyalty and subscription programs, web site and mobile
apps; offering premium large format experiences and playing a wide
variety of content including the latest Hollywood releases and
independent programming. AMC operates among the most productive
theatres in the United States' top markets, having the #1 or #2
market share positions in 21 of the 25 largest metropolitan areas
of the United States. AMC is also #1 or #2 in market share in 9 of
the 15 countries it serves in North America, Europe and the Middle
East. For more information, visit www.amctheatres.com.
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MEDIA CONTACT Ryan Noonan, (913) 213-2183
rnoonan@amctheatres.com
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