Hall of Fame Resort & Entertainment Company Appoints Erica Muhleman as Executive Vice President of New Bus. Development/Marke...
September 08 2020 - 8:00AM
Business Wire
Hall of Fame Resort & Entertainment Company (“HOFV” or the
“Company”) (NASDAQ: HOFV, HOFVW), the only resort, entertainment
and media company centered around the power of professional
football and owner of the Hall of Fame Village powered by Johnson
Controls in Canton, Ohio, today announced that it has named
experienced business professional Erica Muhleman as its Executive
Vice President of New Business Development/Marketing & Sales,
effective September 14, 2020. Ms. Muhleman’s primary
responsibilities will include expanding and strengthening the
Company’s relationships with global, national and regional business
partners to drive revenue and raise HOFV’s brand profile.
Ms. Muhleman brings to HOFV extensive knowledge of corporate
sponsorships, sales and marketing, and community and public
relations accumulated from her over two decades of experience
working in the sports and entertainment industries. She has worked
directly with corporate leadership executives and business partners
within professional sports organizations such as the National
Football League (NFL), Major League Baseball (MLB), National
Basketball Association (NBA), National Hockey League (NHL), U.S.
Olympic & Paralympic Committee (USOC), Professional Golf
Association (PGA) and the National Women’s Hockey League
(NWHL).
“With Erica’s background in sports and national and regional
business knowledge, she will be a strong addition to our team,”
said Michael Crawford, President and CEO of HOFV. “This role is a
key revenue position focused on developing new sponsor partnerships
and bolstering our marketing and sales efforts for our destination
in Canton. She will play a crucial part in helping the company
achieve its financial goals, build strategic partnerships and
develop marketing strategies to support consumer and fan
excitement.”
Ms. Muhleman joins HOFV having recently served as Executive Vice
President of Business Development for Pegula Sports and
Entertainment, where she led sales and business initiatives to
develop integrated sponsorships and other revenue-generating
activities, including non-game events, premium seating, suites and
merchandise at New Era Field, KeyBank Center and Blue Cross
Arena.
Prior to Pegula Sports and Entertainment, Ms. Muhleman served as
Vice President of Corporate Partnerships for the Buffalo Bills
where she directed the service and activation of corporate
partners, provided leadership to account service groups to ensure
contractual obligations were met, and personally managed top,
multi-million-dollar sponsorships. Before that, she was an Account
Director at IMG, where she oversaw the company’s annual
multi-million-dollar budget and negotiated partnerships to support
its marketing platform. Earlier in her career, she worked as
Manager of Marketing Services for the Cleveland Browns.
Ms. Muhleman earned her Master of Arts in Marketing from
Cleveland State University and her Bachelor of Arts in Psychology
from Ohio University. She grew up only 15 minutes from the Hall of
Fame Village in Louisville, Ohio. Erica and her husband Steve have
one son, Carter.
About the Hall of Fame Resort & Entertainment
Company
The Hall of Fame Resort & Entertainment Company (NASDAQ:
HOFV, HOFVW) is a resort and entertainment company leveraging the
power and popularity of professional football and its legendary
players in partnership with the Pro Football Hall of Fame.
Headquartered in Canton, Ohio, the Hall of Fame Resort &
Entertainment Company is the owner of the Hall of Fame Village
powered by Johnson Controls, a multi-use sports, entertainment and
media destination centered around the Pro Football Hall of Fame's
campus. Additional information on the Company can be found at
www.HOFREco.com.
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