SAN JOSE, Calif., Aug. 26, 2020 /PRNewswire/ -- Pixelworks,
Inc. (NASDAQ: PXLW), a leading provider of innovative
video and display processing solutions, today announced that the
new flagship smartphone ASUS ZenFone 7 series utilizes the
Company's leading HDR Tone Mapping, patented high efficiency color
calibration and DC Dimming technology to make on-screen
entertainment come to life for ASUS mobile users. With HDR
certification, ZenFone 7 users can enjoy the most immersive new
content from popular streaming sites, such as Amazon, Netflix and
YouTube.
Leveraging Pixelworks technology, the new ZenFone 7 delivers
more vibrant colors and absolute color accuracy for true-to-life
videos and photos, with greater contrast and detail, even when
viewing in darker environments. The Company's innovative DC dimming
feature reduces flicker sometimes associated with screen dimming in
dark environments, improving eye comfort while maintaining superior
viewing clarity.
Built on a Samsung 6.67" OLED display with a 90 Hz refresh rate,
the ZenFone 7 supports a resolution of 1080 x 2400 pixels. The
phone's premium visual display, powered by Pixelworks technology,
makes photos and videos taken with the ZenFone 7's new triple front
and rear cameras mounted in the unique Flip
Camera module to expose impeccable color reproduction across
all viewing modes.
The flagship ZenFone 7 delivers superior display performance
based on visual processing technologies by Pixelworks, including
the following:
- Absolute Color Accuracy – Every ZenFone 7 is
factory tuned with the Company's patented, high-efficiency
calibration software and runs Pixelworks color management software
to optimize power while delivering color accuracy for all apps and
content spanning the sRGB and DCI-P3 color gamuts.
- DC Dimming – Reduces eye strain and visual
sensitivity that can occur at low brightness on Samsung OLED
screens. To dim the screen, the Pixelworks solution dynamically
adjusts the display's current to reduce the screen flickering
associated with conventional Pulse Width Modulation (PWM)
dimming.
- High-Efficiency Calibration – Each device is efficiently
tuned during production using Pixelworks technology and a rapid,
high-precision color checker to calibrate for standard sRGB and
DCI-P3 color gamuts in a fraction of the time of other
approaches.
- Industry-leading HDR – The Company's precision HDR
tone mapping provides exceptional contrast and color depth with up
to 1 billion hues and access to more HDR content with certification
from top content providers, including Amazon, Netflix and
YouTube.
"Our latest flagship ZenFone 7 series delivers true premium
quality to consumers with a display that is performance-optimized
using some of the industry's most advanced visual processing
technology from Pixelworks," said Bryan
Chang, General Manager, Smartphone Business Unit at ASUS.
"For effortless access to the richest high-bandwidth HDR content
and applications, the ZenFone 7 series combines powerful
performance with Pixelworks display technology to transform
consumer entertainment into breathtaking cinematic experiences they
can enjoy anywhere they go."
"ASUS offers a full lineup of new phones that continue to
elevate the visual experience for consumers," said Todd DeBonis, President and CEO, Pixelworks. "We
are excited to partner with ASUS on the ZenFone 7, as this product
truly demonstrates the company's ongoing commitment to deliver
compelling flagship quality and value for consumers for all visual
content. We look forward to continued expansion of our partnership
with ASUS."
With over 20 years of visual processing experience, Pixelworks
is committed to advancing the smartphone viewing experience across
all product tiers around the globe, especially for video, gaming
and user generated content.
Availability
ASUS announced and officially launched the ZenFone 7 series on
August 26, 2020 to the global markets
and is expected to be commercially available in Q3 2020.
About ASUS
ASUS is a multinational company known for the world's best
motherboards, PCs, monitors, graphics cards and routers. Along with
an expanding range of superior gaming, content-creation and AIoT
solutions, ASUS leads the industry through cutting-edge design and
innovations made to create the most ubiquitous, intelligent,
heartfelt and joyful smart life for everyone. With a global
workforce that includes more than 5,000 R&D professionals, ASUS
is driven to become the world's most admired innovative leading
technology enterprise. Inspired by the In Search of Incredible
brand spirit, ASUS won more than 11 awards every day in 2019 and
ranks as one of Forbes' World's Best Regarded Companies and
Fortune's World's Most Admired Companies.
About Pixelworks
Pixelworks provides industry-leading content creation, video
delivery and display processing solutions and technology that
enable highly authentic viewing experiences with superior visual
quality, across all screens – from cinema to smartphone and beyond.
The Company has a 20-year history of delivering image processing
innovation to leading providers of consumer electronics,
professional displays and video streaming services. Pixelworks is
headquartered in San Jose, CA. For
more information, please visit the company's web site at
www.pixelworks.com.
Note: Pixelworks and the Pixelworks logo are registered
trademarks of Pixelworks, Inc. All other trademarks are the
property of their respective owners.
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SOURCE Pixelworks, Inc.