- New Bowflex VeloCore™ (un) stationary bike redefines indoor
cycling (IC) by including a stationary setting and lean mode.
- In lean mode, the bike leans from side-to-side and simulates
the feel of riding on an open road; all while helping to ignite
your core and arms.
- A proprietary, patent-pending lock-out feature keeps the bike
in stationary mode, so users can opt for a traditional cycling
workout.
- This connected bike integrates the JRNY™ platform, which
delivers engaging digital content on a large touch screen, and
custom coaching; it also connects with third-party cycling apps,
including Peloton® and Zwift®.
Nautilus, Inc. (NYSE:NLS), the innovation leader in home fitness
for over 30 years, announced the new Bowflex® VeloCore™ – the
industry’s first (un) stationary, dual-mode bike that combines
leaning technology with digital connectivity for a dynamic full
body workout and an immersive digital experience.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200825005595/en/
Bowflex® VeloCore™ (un) stationary,
dual-mode bike redefines indoor cycling (IC) by including a
stationary setting and lean mode. (Photo: Business Wire)
For the first time, consumers can choose their riding style –
leaning or stationary mode.
By engaging the lean mode feature, Bowflex VeloCore riders can
push and pull the bike from side-to-side, replicating the movement
of outdoor cycling. The high intensity workout helps strengthen and
tone the arms and core.
For added versatility, the VeloCore bike comes equipped with a
proprietary, patent-pending lock-out feature that keeps the bike in
stationary mode, so users can opt for a traditional cycling
workout.
The bike features an integrated high-definition touch screen
console, which provides JRNY™ members access to the JRNY™ library
of motivating and engaging digital content. JRNY members can take
curves while riding outdoor routes via Explore the World™ videos,
which includes a virtual coach offering instructions,
encouragement, and fitness tips during the ride. Based on an
initial fitness assessment and analysis of each workout, JRNY
members receive customized coaching and workout
recommendations.
“Quite simply, the VeloCore bike represents a totally new way to
cycle at home by offering a fully customizable experience. The bike
is loaded with advanced technology and digital options to keep
users motivated, engaged and entertained. Our lean technology dials
up the fun factor and workout payback,” said Jim Barr, CEO of
Nautilus, Inc. “We know consumers are adopting new fitness habits
and are eager for fresh challenges as they strive to improve
performance and reach their workout goals. We’ve doubled down to
offer innovative fitness products to meet increased demand.”
According to a recent survey conducted on Nautilus’ behalf by
YouGov, 60% of U.S. fitness consumers* said that they would like a
stationary bike that could simulate the way it feels to ride
outside and 68% would use an indoor bike at home if it provided a
more effective workout than the standard stationary bikes currently
available. Further, 94% of these consumers said that they use some
form of entertainment while working out.
The survey also found that the percentage of these consumers
working out at home on a weekly basis has increased from 43% before
COVID to 73% during COVID, and 27% started using cardio machines at
home only after the start of the COVID-19 outbreak. What’s more,
26% of those who went to gyms prior to COVID-19 do not plan to
return to the gym.
VeloCore users with a JRNY membership will have access to a
library of more than 75 trainer-led cycling and workout content
with real-time feedback and tracking, including time, interval,
distance, calories, burn rate, heart rate, cadence, resistance and
lean. For JRNY members, custom workouts are recommended based on
each user’s individual fitness profile, workout history and
performance.
JRNY members will also have more entertainment options,
including Bowflex radio and the ability to watch stream services
such as Netflix, Amazon Prime Video and Hulu on the console’s HD
screen while doing a workout.** Users aren’t limited to one workout
experience and can connect to other world-class cycling apps,
including Peloton® and Zwift®.***
*All figures, unless otherwise stated, are from YouGov Plc.
Total sample size was 1066 US adults aged 18 to 64 years old who
have spent $500 or more on fitness in the past year. Fieldwork was
undertaken July 27 - August 3, 2020. The survey was carried out
online. **Requires a subscription to the streaming service, not
included. *** Requires a tablet or phone and separate third party
subscription, not included. There is no affiliation with Peloton or
Zwift.
Bowflex VeloCore Bike
The Bowflex VeloCore bike includes the following features:
- Proprietary, patent-pending lock-out feature for the beginner
or when standard IC bike programming is desired.
- 22” or 16” console with HD LCD touch screen (21.5” or 15.6”
measured diagonally) and premium sound bar to provide easy access
to the JRNY experience that fully immerses users in their fitness
experience.
- Unlimited user profiles for JRNY™ members.
- Magnetic resistance system for a smooth, quiet ride.
- Intuitive resistance knob, which allows for 100 resistance
levels to meet the needs of the individual user.
- Power measurement and side-to-side programming.
- Dipped handlebars offer six hand positions and adjust
horizontally and vertically for versatility.
- Built-in media rack near the console for a phone or tablet is
equipped with USB charging ports.
- Race-style high-density adjustable foam seat, offering comfort
for long rides.
- Dual-link pedals with detachable toe cages so users have the
option of using standard toe cages or SPD clips.
- Heart rate monitoring via Bluetooth armband, dual water bottle
holders, and easy-reach cradles with 3 lb. dumbbells.
The Bowflex VeloCore bikes are priced at $2,199 for the 22”
console and $1,699 for the 16” console. Both bike models are
available for purchase on Bowflex.com and at select retailers.
JRNY™ Experience
JRNY’s adaptive coaching technology uses AI algorithms, data
from an initial assessment, and tracking from previous workouts to
create personalized daily workouts. Each custom workout is adjusted
automatically based on how the user is feeling, how much they
improve, and their past performance. Users also receive real-time
feedback and expert guidance from a virtual trainer, as well as
rewards to celebrate their achievements.
The stand-alone JRNY platform is available on Bowflex.com and
for download in the Google Play and iOS Stores and comes pre-loaded
on the VeloCore bike. VeloCore bike purchasers receive a 2-month
free JRNY membership, which allows access to the JRNY experience.
Following the trial period, a JRNY membership will cost $19.99 per
month or $149 per year.
About Nautilus, Inc.
Nautilus, Inc. (NYSE:NLS) is the global leader in innovative
home fitness solutions. The company’s diverse brand portfolio
includes Bowflex®, Nautilus®, Schwinn®, and Octane Fitness®, and a
broad selection of exercise bikes, cardio equipment and strength
training products. Nautilus, Inc. utilizes technology to develop
personalized, connected fitness solutions that empower and motivate
people to live a healthy lifestyle. The company sells its products
through direct and retail channels, as well as in commercial
channels. Nautilus, Inc. uses the investor relations page of its
website (www.nautilusinc.com/investors) to make information
available to its investors and the market.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200825005595/en/
Media Contacts: Erin Beck Nautilus, Inc. 360-859-5863
ebeck@nautilus.com
Carey Kerns The Hoffman Agency 503-754-7975
ckerns@hoffman.com
Investor Relations: John Mills ICR, LLC 646-277-1254
john.mills@ICRinc.com
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