MILWAUKEE, Aug. 12, 2020 /PRNewswire/ -- For more than
117 years, Harley-Davidson (NYSE:HOG) has brought people together
to experience adventure and freedom for the soul. Harley-Davidson
is proud to announce a new element of the company's United We
Will Ride campaign that celebrates its mission in collaboration
with actor and Harley-Davidson enthusiast Jason Momoa.
Momoa has produced and directed a new video series that follows
six Harley-Davidson riders as they navigate through the dark days
of the pandemic using the power of riding to engage with their
families, their communities, and themselves. The lead video will be
followed by six additional features that showcase how different
riders experience freedom for the soul through their
Harley-Davidson® motorcycles.
"More than building machines, Harley-Davidson stands for the
timeless pursuit of adventure," said Jochen
Zeitz, Chairman, President and CEO, Harley-Davidson. "That
is our mission. And with this brand campaign, Harley-Davidson and
Jason Momoa are showcasing how this
pursuit is strengthened through tough times. H-D riders and their
experiences serve as inspiration for the power of two wheels from
vintage custom motorcycles, to the electric Harley-Davidson
LiveWire® motorcycle."
"Motorcycles have brought me places that have changed my life
and around people that have molded who I am." said Jason Momoa. "With my latest production for
Harley-Davidson, I'm seeking to broadcast the beauty of riding and
the spirit of the motorcycling community during this unprecedented
time to encourage riders and aspiring riders to ride. Let's
Ride!"
Let's Ride Challenge
Harley-Davidson is showcasing
the power of riding with the Let's Ride Challenge launched as part
of the United We Will Ride campaign. Through riding-related
activities, participants can earn Let's Ride Challenge sweepstakes*
entries for a chance to win prizes celebrating the community and
spirit of two wheels, including a custom 2020 Harley-Davidson Low
Rider® S motorcycle grand prize and weekly drawings for additional
prizes.
*NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR
CHANCES OF WINNING. LEGAL RESIDENTS OF THE 50 UNITED STATES
(D.C.) 18 YEARS OR OLDER. VOID WHERE PROHIBITED. Sweepstakes
ends 8/31/2020. For Official Rules, alternate method of entry,
prize descriptions and odds disclosure, visit
www.H-D.com/LetsRide. Sponsor: Harley-Davidson Motor Company,
Inc., 3700 W. Juneau Ave, Milwaukee, WI 53208.
About Harley-Davidson
Harley-Davidson, Inc. is the parent company of Harley-Davidson
Motor Company and Harley-Davidson Financial Services. Our
vision: Building our legend and leading our industry
through innovation, evolution and emotion. Our
mission: More than building machines, we stand for the
timeless pursuit of adventure. Freedom for the soul. Since
1903, Harley-Davidson has defined motorcycle culture with an
expanding range of leading-edge, distinctive and customizable
motorcycles in addition to riding experiences and exceptional
motorcycle accessories, riding gear and apparel. Harley-Davidson
Financial Services provides financing, insurance and other programs
to help get Harley-Davidson riders on the road. Learn more
at www.harley-davidson.com.
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SOURCE Harley-Davidson, Inc.