TORONTO, Aug. 11, 2020 /CNW/ - Spin Master Corp. (TSX:
TOY) (www.spinmaster.com), a leading global children's
entertainment company, today announced the first-ever global
#KineticSandDay in celebration of the original, squeezable sand
that kids, and their parents, just can't put down. Global
#KineticSandDay, on August 11, was
founded for fans to share the magic of the one-and-only Kinetic
Sand that provides endless creative possibilities and never dries
out.
To celebrate the day, Spin Master is teaming up with
Hilaria Baldwin, mother of four,
co-host of Mom Brain podcast, author and contributor at TODAY.com
and People, not to mention Kinetic Sand aficionado. "I am so
excited to partner with Spin Master to kick off the first-ever
global Kinetic Sand Day," said Hilaria
Baldwin. "As a parent, I love that Kinetic Sand mesmerizes
all of my kids in a creative activity with endless ways to play and
it doesn't leave a mess to clean up. I'll be taking over the
@KineticSand Instagram account today to show how my kids and I get
creative with Kinetic Sand."
With online reviews of 4.4 stars or higher and a wildly popular
source of social media inspiration with 12.3 billion views on
#KineticSand year to date, a global #KineticSandDay was imminent.
Spin Master and Baldwin are encouraging children and families to
share on social media how they mold it, slice it or feel the flow
through their fingers using #KineticSandDay.
"Kinetic Sand's long-standing and consistent popularity has
established it as a quintessential childhood activity compound in
households around the world, earning it a global day of
recognition," said Arlene Biran, SVP
of Marketing for Activities and Building Sets, Spin Master. "In
recent months we have seen a skyrocketing increase in its
popularity as existing and new consumers discover the endless
creative possibilities that Kinetic Sand provides while families
are staying home. The sand is not only a way for kids to use their
imagination as they mix, slice and mold it, but it also provides
benefits like sensory play that can be calming for both kids and
adults. It's so satisfying."
Leading up to global #KineticSandDay, Spin Master commissioned a
survey* of 2,000 parents with school-aged children. Of the parents
surveyed who purchased new toys or activities for their children in
recent months, 79% said they opted for ones that had additional
benefits, including creative expression and sensory play.
This Fall, Spin Master adds to the sandisfying fun with the
launch of two new Kinetic Sand playsets:
- Kinetic Sand Sandwhirlz Playset, $19.99 - Inspired by the drop and squish play
pattern on social media. Complete with a built in play area, over
10 tools and 2lbs of Kinetic Sand (red, yellow and blue) you
can customize sand effects and reveal endless surprise sand
explosions.
- Kinetic Kalm Zen Box, $29.99
- The first Kinetic Sand kit for adults. With 2lbs of
sand and three tools, immerse yourself in a soothing and
mesmerizing sensory experience all housed in a modern,
sophisticated table top tray. Fidget, relax and unwind!
Since 2014, Kinetic Sand has been the moldable and
mesmerizing sand that kids and parents just can't put down.
Originally developed to make sand play less messy, Kinetic
Sand evolved into the squeezable sand that magically sticks
together. Whether mixing and slicing rainbows, building castles, or
just getting hands in the sand, Kinetic Sand ignites the
senses through captivating experiences.
About Spin Master
Spin Master Corp. (TSX: TOY) is a
leading global children's entertainment company creating
exceptional play experiences through a diverse portfolio of
innovative toys, entertainment franchises and digital toys and
games. Spin Master is best known for award-winning brands PAW
Patrol®, Bakugan®, Kinetic Sand®, Air Hogs®, Hatchimals® and GUND®,
and is the toy licensee for other popular properties. Spin
Master Entertainment creates and produces compelling multiplatform
content, stories and endearing characters through its in-house
studio and partnerships with outside creators, including the
preschool success PAW Patrol and 10 other television series,
which are distributed in more than 160 countries. The Company has
an established digital presence anchored by the Toca Boca® and Sago
Mini® brands, which combined have more than 25 million monthly
active users. With over 1,800 employees in 28 offices globally,
Spin Master distributes products in more than 100 countries. For
more information visit spinmaster.com or follow on
Instagram, Facebook and Twitter @spinmaster.
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SOURCE Spin Master