PONTE VEDRA BEACH, Fla.,
Aug. 3, 2020 /PRNewswire/ -- The
PGA TOUR announced today that BetMGM has signed a multi-year
content and marketing relationship to become an Official Betting
Operator of the PGA TOUR.
By joining the TOUR's Official Betting Operator program, BetMGM
will have rights in the United
States to use PGA TOUR marks, rights to advertise within
TOUR media and TOUR partner platforms, plus content and video
rights allowing BetMGM Sportsbook platforms to create pre-game and
post-game betting programming, as well as distribution of
highlights to users who have placed bets.
"BetMGM is part of a premium brand that is deeply connected to
golf through sponsorship of various PGA TOUR players and
tournaments," said Norb Gambuzza,
PGA TOUR Senior Vice President, Media and Gaming. "Through the
power of the BetMGM brand and resources, this new relationship will
help accelerate our sports betting strategy, and enable the TOUR to
reach new fans and further engage current fans who enjoy betting on
golf."
The PGA TOUR is one of the most popular offerings on BetMGM's
platform. Currently available for download on iOS and Android, the
BetMGM mobile app offers the latest betting odds, enhanced offers
and multiple betting formats, from money line and point spread bets
to parlays and futures. BetMGM is currently licensed for sports
betting in seven states including Colorado, Indiana, Michigan, Mississippi, New
Jersey, Nevada as well as
West Virginia, and has plans to be
in eleven states by the end of 2020.
Matt Prevost, BetMGM Chief
Marketing Officer said, "We look forward to working with the PGA
TOUR to integrate great experiences for BetMGM customers. BetMGM's
advanced betting technology, combined with the PGA TOUR's
world-class competitions and iconic players, will not only advance
the TOUR's position at the forefront of professional sports, but
the entire betting industry as well."
BetMGM has access to existing sponsor relationships with several
members of the PGA TOUR, including Max
Homa, Jimmy Walker,
Kevin Na, Pat Perez, Ryan
Moore, Joel Dahmen and
Boo Weekley.
Following the Supreme Court's repeal of the Professional and
Amateur Sports Protection Act in 2018, the TOUR instituted an
integrity program in collaboration with Genius Sports to protect
its competitions from betting-related corruption. Later that year,
the TOUR announced a global partnership with IMG ARENA to license its official, live scoring
data to betting operators all over the world.
The PGA TOUR is a Platinum Member of the National Council on
Problem Gambling, committed to industry-leading responsible gaming
practices.
About PGA TOUR
By showcasing golf's greatest players,
the PGA TOUR engages, inspires and positively impacts our fans,
partners and communities worldwide. The PGA TOUR, headquartered in
Ponte Vedra Beach, Florida,
co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR
Champions, Korn Ferry Tour, PGA TOUR Latinoamérica, Mackenzie
Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA
TOUR represent the world's best players, hailing from 29 countries
and territories (93 members are from outside the United States). Worldwide, PGA TOUR
tournaments are broadcast to 212 countries and territories in 23
languages. Virtually all tournaments are organized as non-profit
organizations to maximize charitable giving. In 2019, tournaments
across all Tours generated a record $204.3
million for local and national charitable organizations,
bringing the all-time total to more than $3
billion.Fans can follow the PGA TOUR on PGATOUR.COM,
the No. 1 site in golf, on the PGA TOUR app and on social
media channels, including Facebook, Instagram
(in English, Spanish and Korean), LinkedIn, Twitter, WeChat,
Weibo, Toutiao and Douyin.
About BetMGM
BetMGM is a market leading sports betting
and gaming platform by ROAR Digital LLC, the joint venture between
MGM Resorts International (NYSE: MGM) and GVC Holdings Plc (LSE:
GVC). Based in New Jersey, the
company was established in July 2018
to create a world-class sports betting and online gaming platform
in the United States, in order to
take advantage of the new opportunities created by the U.S. Supreme
Court's decision to overturn the U.S. federal Professional and
Amateur Sports Protection Act (PASPA). Utilizing GVC's US-licensed,
state-of-the-art proprietary technology platform, BetMGM offers
sports betting and online gaming via market leading brands
including BetMGM and partypoker. The company has exclusive access
to MGM's U.S. land-based and online sports betting, major
tournament poker, and online gaming businesses. For more
information visit www.roardigital.com.
Forward-Looking Statements
Statements in this release
that are not historical facts are "forward-looking" statements and
"safe harbor statements" within the meaning of the Private
Securities Litigation Reform Act of 1995 that involve risks and/or
uncertainties, including BetMGM's ability to grow in new or
existing jurisdictions. Management has based forward-looking
statements on current expectations and assumptions and not on
historical facts. Among the important factors that could cause
actual results to differ materially from those indicated in such
forward-looking statements include the effects of economic and
market conditions in the jurisdictions in which BetMGM operates,
competition with other iGaming and sports betting platforms, the
timing and costs of expanding in new jurisdictions as well as
obtaining and maintaining the required permits, licenses,
financings, approvals and other contingencies in connection with
growth in new or existing jurisdictions. In providing
forward-looking statements, BetMGM is not undertaking any duty or
obligation to update these statements publicly as a result of new
information, future events or otherwise, except as required by law.
If BetMGM updates one or more forward-looking statements, no
inference should be drawn that it will make additional updates with
respect to those other forward-looking statements.
CONTACTS:
Mark Stevens, PGA TOUR,
904-861-5112, markstevens@pgatourhq.com
Elisa Richardson, BetMGM,
elisa.richardson@roardigital.com
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SOURCE MGM Resorts International