Merged Fiat Chrysler-PSA Company to Be Named Stellantis --2nd Update
July 15 2020 - 3:58PM
Dow Jones News
By Nora Naughton
Fiat Chrysler Automobiles NV and PSA Group plan to call their
combined company Stellantis upon completing a trans-Atlantic merger
aimed at creating one of the world's largest auto companies.
The new name, revealed Wednesday, has its roots in the Latin
word "stello," meaning "to brighten with stars," the companies
said, and is cast in a font reminiscent of the futuristic style
used by Tesla Inc. in its corporate logo.
Stellantis will replace the corporate names for both companies,
although the Fiat and Chrysler badges will live for the individual
brands. For Fiat Chrysler, this is the first time that the two
storied brand names have been dropped from the parent company's
title.
The two auto makers agreed to merge last year in a $50 billion
deal that they say would help them leverage their global scale and
advance new technologies aimed at meeting tougher environmental
regulations. As the cost of doing business continues to grow for
global car companies, collaboration among traditional rivals has
become a more attractive option.
Despite the recent fallout from the Covid-19 pandemic, both
companies have said they are pressing ahead with the combination,
and the deal is still on track to close in early 2021.
Chrysler, named after Walter Chrysler who founded the company in
1925, has endured as a corporate name for nearly a century and has
survived previous mergers, including the failed DaimlerChrysler
tie-up in the 2000s.
Italy's Fiat traces its roots back to 1899 when the Italian car
company was founded by Giovanni Agnelli. PSA Group is the parent
company for the makers of Peugeot, Citroën and other automotive
brands.
Company executives have said the two sides will have equal share
in the newly formed company, and the deal will result in annual
cost savings of about EUR3.7 billion.
(END) Dow Jones Newswires
July 15, 2020 15:43 ET (19:43 GMT)
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