CHARLESTON, S.C., May 21, 2020 /PRNewswire/
-- Blackbaud (NASDAQ: BLKB), the world's leading cloud
software company powering social good, today releases its eighth
annual Industry Review, which provides key learnings and
trends in employee philanthropic behavior and companies' corporate
social responsibility (CSR) programs. The 2020 report analyzes data
from a subset of Blackbaud customers, 150 companies and nearly 4.5
million employees, collected between January and December 2019 within Blackbaud's YourCause
CSRconnect® and GrantsConnect® solutions.
"This review tells a powerful story of companies that seek to
deepen the connection they have with the people who walk through
their doors – literally and virtually – every day," said
Rachel Hutchisson, vice president,
corporate citizenship and philanthropy, Blackbaud. "Although the
data was collected before the COVID-19 pandemic, this time has
emphasized how important it is to align around social impact and
the important role companies play in driving change and inspiring
and empowering employees to support the causes they care
about."
Key findings from this year's Industry Review include:
- Employees are more likely to engage when companies offer
both giving and volunteering opportunities – 75% of
companies that offer both giving and volunteering opportunities for
their employees have twice the engagement of companies only
offering one or the other.
- Employees who donate are more likely to donate
again – Once employees become donors, 87% of them will
become returning donors year over year.
- Connection is key – Employees who work from a
company's headquarters location are engaged in giving 2.5
times more than remote employees.
- Companies on opposite ends of the employee size spectrum
are alike in giving behaviors – Companies with under 1,000
employees and over 100,000 employees are donating the most.
- Bringing like-minded employees together can be
effective – Companies that offer employee groups through
CSRconnect see an approximate 12:1 employee engagement
rate ratio when compared to companies that do not offer groups
to employees.
- Think globally – More than half of
companies evaluated have a global giving and/or volunteering
element to their program, and when comparing 2018 to 2019, the
average annual donation amount per global employee jumped 32%.
This year's Industry Review provides data-driven insights
for CSR and employee engagement professionals to benchmark their
programs and learn from others, so they can continue to expand and
maximize the effects of their philanthropic efforts. The robust
report looks at programs and employee engagement by geographic
region – both in the U.S. and globally – and also analyzes
companies of all sizes to provide a holistic view of the current
industry.
Read the full Industry Review here and learn more about
Blackbaud's solutions for CSR.
About Blackbaud
Blackbaud (NASDAQ: BLKB) is the world's leading cloud
software company powering social good. Serving the entire social
good community—nonprofits, higher education institutions, K–12
schools, healthcare organizations, faith communities, arts and
cultural organizations, foundations, companies and individual
change agents—Blackbaud connects and empowers organizations to
increase their impact through cloud software, services, expertise
and data intelligence. The Blackbaud portfolio is tailored to the
unique needs of vertical markets, with solutions for fundraising
and CRM, marketing, advocacy, peer-to-peer fundraising, corporate
social responsibility, school management, ticketing, grantmaking,
financial management, payment processing and analytics. Serving the
industry for more than three decades, Blackbaud is headquartered in
Charleston, South Carolina, and
has operations in the United
States, Australia,
Canada, Costa Rica and the United Kingdom. For more information,
visit www.blackbaud.com or follow us on Twitter,
LinkedIn, Instagram and Facebook.
Media Inquiries
media@blackbaud.com
Forward-looking Statements
Except for historical information, all of the statements,
expectations, and assumptions contained in this news release are
forward-looking statements that involve a number of risks and
uncertainties, including statements regarding expected benefits of
products and product features. Although Blackbaud attempts to be
accurate in making these forward-looking statements, it is possible
that future circumstances might differ from the assumptions on
which such statements are based. In addition, other important
factors that could cause results to differ materially include the
following: general economic risks; uncertainty regarding increased
business and renewals from existing customers; continued success in
sales growth; management of integration of acquired companies and
other risks associated with acquisitions; risks associated with
successful implementation of multiple integrated software products;
the ability to attract and retain key personnel; risks associated
with management of growth; lengthy sales and implementation cycles,
particularly in larger organization; technological changes that
make our products and services less competitive; and the other risk
factors set forth from time to time in the SEC filings for
Blackbaud, copies of which are available free of charge at the
SEC's website at www.sec.gov or upon request from Blackbaud's
investor relations department. All Blackbaud product names
appearing herein are trademarks or registered trademarks of
Blackbaud, Inc.
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SOURCE Blackbaud, Inc.