NEENAH, Wis., March 25, 2020 /PRNewswire/ -- Leading toilet
paper maker Cottonelle announced today a commitment of $1 million and one million rolls of
Cottonelle to the United Way Worldwide COVID-19 Community Response
and Recovery Fund.
As the effects of Coronavirus (COVID-19) continue to put
additional stress on consumers around the world to locate their
most essential products, Cottonelle is calling on Americans to
#ShareASquare to alleviate the toilet paper needs of friends and
neighbors. The #ShareASquare social media initiative is meant to
celebrate acts of generosity already happening in local communities
and to inspire further acts.
"The United Way network is working tirelessly during this
unprecedented time, responding to new challenges in every community
each day as the COVID-19 pandemic spreads. We are grateful for the
support of Cottonelle and Kimberly-Clark that will enable us to
continue to meet the growing needs of communities across the
country," said Suzanne McCormick,
U.S. President of United Way Worldwide. "Thank you to all the
Cottonelle consumers whose kindness will set an example for others
and whose generosity will help us to serve even more people in
need."
Consumers who tag instances of toilet paper sharing with the
hashtag #ShareASquare will unlock an additional $1 donation, up to $100,000, through June
1. Cottonelle's donation to United Way Worldwide COVID-19
Fund will help the most vulnerable populations receive critical
financial and social service support during this global
crisis.
"We've been watching the conversation around toilet paper unfold
in real-time, and while our teams are working day and night to
produce and ship product to retailers, we want to invite consumers
to #ShareASquare to help others in need," said Arist Mastorides, Family Care President of
Kimberly-Clark North America.
"Instead of stockpiling, let's stock up on generosity. We believe
our consumers have no shortage of kindness, so we trust they will
#ShareASquare and help us on this mission."
This commitment marks the largest single donation in Cottonelle®
brand history and is part of a larger commitment by Kimberly-Clark,
a longtime supporter of United Way. Each of the company's US-based
manufacturing facilities partner every year to fundraise and
complete community service benefitting the organization. In 2019,
Kimberly-Clark and its employees donated more than $5.9 million to United Way programs across the
country.
To learn more about the brand, visit Cottonelle.com or
join the conversation online at #ShareASquare. To support the
United Way's efforts, visit UnitedWay.org.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and
its trusted brands are an indispensable part of life for people in
more than 175 countries. Fueled by ingenuity, creativity, and an
understanding of people's most essential needs, we create products
that help individuals experience more of what's important to them.
Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex,
Cottonelle®, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus,
Neve, Plenitud, Viva and WypAll, hold the No. 1 or No. 2 share
position in 80 countries. We use sustainable practices that support
a healthy planet, build stronger communities, and ensure our
business thrives for decades to come. To keep up with the latest
news and to learn more about the company's 148-year history of
innovation, visit kimberly-Clark.com or follow us on Facebook or
Twitter.
About United Way
United Way fights for the health,
education and financial stability of every person in every
community. Supported by 2.9 million volunteers, 9.8 million donors
worldwide and $4.7 billion raised
every year, United Way is the world's largest privately-funded
nonprofit. We're engaged in 1,800 communities across more than 40
countries and territories worldwide to create sustainable solutions
to the challenges facing our communities. United Way partners
include global, national and local businesses, nonprofits,
government, civic and faith-based organizations, along with
educators, labor leaders, health providers, senior citizens,
students and more. For more information about United Way, please
visit UnitedWay.org. Follow us on Twitter: @UnitedWay and
#LiveUnited.
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SOURCE Kimberly-Clark