SINGAPORE, March 5, 2020 /PRNewswire/ -- Sabre
Corporation (NASDAQ: SABR), the leading software and
technology company that powers the global travel
industry, today announces a new partnership with
Taiwan's newest carrier, STARLUX
Airlines. The long-term agreement to connect to Sabre's GDS
platform, will provide the airline access to Sabre's rich global
travel marketplace, comprising over 425,000 travel agents
worldwide; supporting the carrier as it aims to become a
leading luxury, full-service boutique carrier within the
Asia Pacific region and
beyond.
"STARLUX Airlines has ambitious plans for the future and, as
such, it is vital that we leverage the right partners that support
our business objectives," said Glenn
Chai, CEO of STARLUX Airlines. "As we aspire to
differentiate ourselves from other airlines in the market
and set our strategic vision into motion, it is essential that
we partner with industry leaders whose knowledge, expertise,
extensive network, local market support and strong market presence
will provide us with a clear, competitive advantage within the
region and across the globe. Onboarding Sabre's global distribution
platform will be essential to our success by expanding our
footprint globally and will ensure that leading travel management
companies and travel agencies specialising in high-yield fares have
access to STARLUX's premium content offering," Glenn Chai added.
With its inaugural flights to Penang (Malaysia), Da Nang
(Vietnam), and Macau
(China) having taken off in
January, STARLUX Airlines aims to grow its passengers amid
extensive plans to grow its fleet and unveil new destinations
throughout Asia and North America over the coming years. In
addition to providing the carrier with the ability to market and
feature its content to Sabre's extensive global network of travel
agents, the agreement will also give STARLUX the capacity to
leverage a wide range of services under the Sabre GDS to promote,
personalize and sell its products to travel management companies,
corporate travel departments and travel agents around the
world.
Moreover, the addition of STARLUX Airlines' content to the Sabre
GDS demonstrates Sabre's resolve to work with a wide range of
airlines, providing carriers with an extensive presence globally by
providing all travel agents with new content to choose from for
their customers. This includes more choices to sell ancillary sales
through the latest Sabre Red 360 user-friendly portal, to improve
customer experience in a highly-competitive market.
"Sabre is thrilled to support STARLUX Airlines as they launch
and grow their global operations. In addition to supporting
long-established airlines with leading technology solutions, we are
pleased to reaffirm our continued commitment to any new carriers
joining the industry," said Dasha
Kuksenko, vice president, regional general manager -
North Asia of Sabre Travel
Solutions. "Our deep market expertise – coupled with our strong
global presence – will benefit STARLUX Airlines as they gain access
to a rich network of local and international travel agents. We are
confident that our platform will play an instrumental role as the
carrier forges ahead with its plans to target the luxury travel
market in Asia, and beyond," she
added.
About Sabre Corporation
Sabre Corporation is a leading software and technology company that
powers the global travel industry, serving a wide range of
travel companies including airlines, hoteliers, travel agencies and
other suppliers. The company provides retailing, distribution and
fulfilment solutions to help its customers operate more
efficiently, drive revenue and offer personalized traveler
experiences. Through its leading travel marketplace, Sabre connects
travel suppliers with buyers from around the globe. Sabre's
technology platform manages more than $260B worth of global travel spend annually.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world. For more information visit www.sabre.com.
About STARLUX
STARLUX Airlines was founded in
May 2018. Out of his passion for
aviation and determination to cultivate the aviation industry, the
founder, K.W Chang, established a luxury boutique airline. Taking
safety and quality of aviation service into account to provide
travelers the safest and most luxurious flying experience. In order
to exceeding passenger expectations, STARLUX is committed to
breaking the rigid traditional model and provide intimate and
innovative service. To help protect the environment by conserving
energy while providing the utmost cabin comfort, STARLUX Airlines
is introducing all 10 of a new generation of passenger
aircraft—A321neo. STARLUX plans to introduce another nine A350-900s
and eight A350-1000s by the end of 2021. The routes will also be
expanded to North America. Thus,
the fleet is expected to grow to 27 aircraft by the end of 2024 and
50 by the end of 2030. With its hub at Taiwan Taoyuan International
Airport, STARLUX Airlines will initially fly routes in Southeast Asia and Northeast Asia, gradually developing its
trans-oceanic routes to North
America, growing quickly and steadily towards becoming one
of the world's leading top airlines.
Media Contact
Heidi Castle
Sabre
Heidi.castle@sabre.com
SABR-F
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SOURCE Sabre Corporation