SANTA CLARA, Calif.,
March 2, 2020 /PRNewswire/ -- Cutting
through the clutter of digital home search just got a bit easier
for agents and brokers across the country with Market Reach, a new
lead generation and brand marketing solution from
realtor.com®.
As home shoppers consider their next move, the home search is
often top-of-mind. Even when they're not actively searching for
listings online, chances are they're thinking about the process.
Market Reach applies behavioral insights from searches on
realtor.com® to help real estate professionals reach
these buyers on Facebook and Instagram.
"It takes a lot these days to make a connection that counts, and
many of us connect on social media," said Deepak Thakral, realtor.com® SVP,
Product. "While many agents and brokers spend money on social
engagement, these platforms are constantly changing their ad
parameters. Market Reach helps agents and brokers stay on top of
best practices for digital marketing, targeting home shoppers more
effectively on these social platforms."
Billions of people use Facebook and Instagram every month, but
not all of those users are shopping for or selling a home. Market
Reach applies realtor.com® user data to help target
people who are actively searching online on realtor.com®
with listing and branding ads on Facebook and Instagram that are
relevant to their recent search activity.
Market Reach also helps listing agents demonstrate value for
their home seller clients by increasing exposure to clients'
properties through social media ads.
Professionals can take advantage of features that include:
- Listing walkthrough video ad: Dynamically generated in
real time, the video automatically pulls in data from the listing
description, plus photos and animated 3D graphics, and branding for
the listing agent and the brokerage that agent represents.
- Community video ad: Dynamically generated, this video
highlights school data, population demographics, entertainment
options, and nearby things to do.
- Spotlight ad: Personal branding templates to showcase
local expertise.
- Auto-rotation of ads: Exposure for multiple listings.
Demonstrates expertise, success, and credibility in the local
market. Agents and brokers can showcase for-sale and sold
properties; they can promote for-sale homes via listing
walk-through videos.
Market Reach is available to all agents and brokers, and all
Market Reach customers receive the leads generated from their ads
on Facebook and Instagram.
"Realtor.com® helps agents and brokers compete in a
rapidly changing marketplace. It's what sets us apart from many of
our competitors," said Thakral. "Market Reach is the latest in a
succession of products and features we're developing to make
buying, selling and living in homes easier and more rewarding for
everyone – consumers and real estate professionals alike."
About realtor.com®
Realtor.com®
makes buying, selling and living in homes easier and more rewarding
for everyone. Realtor.com® pioneered the world of
digital real estate 20 years ago, and today through its website and
mobile apps is a trusted source for the information, tools and
professional expertise that help people move confidently through
every step of their home journey. Using proprietary data science
and machine learning technology, realtor.com® pairs
buyers and sellers with local agents in their market, helping take
the guesswork out of buying and selling a home. For professionals,
realtor.com® is a trusted provider of consumer
connections and branding solutions that help them succeed in
today's on-demand world. Realtor.com® is operated
by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move,
Inc. under a perpetual license from the National Association of
REALTORS®. For more information, visit
realtor.com®.
Media Contact
Stephanie
Singer
Stephanie.Singer@move.com
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SOURCE realtor.com