OAKLAND, Calif., Feb. 27, 2020 /PRNewswire/
-- Kingsford, America's favorite charcoal for the past
100 years, is proud to announce its official partnership with
Operation BBQ Relief (OBR), which provides meals to displaced
residents and emergency personnel during times of natural and other
disasters. As a part of the partnership, Kingsford has committed to
support the disaster relief efforts of the organization as well as
its BBQ Basics tour and the Always Serving Project, which connects
and inspires communities to use barbecue as a way to come
together.
"We are excited to formalize our support of Operation BBQ Relief
and the organization's commitment to fight hunger through the
healing power of barbecue," said Kyra
Zeroll, director of marketing for Kingsford Charcoal. "Even
in the most difficult times, barbecue has the ability to bring
people together, so we're proud to partner with OBR on the BBQ
Basics tour and unite communities around the grill."
The 2020 BBQ Basics tour began in San
Diego last month and will continue throughout the year at 17
additional stops, including Los
Angeles this weekend (Feb.
29), Austin, Texas,
Fort Campbell, Ky., Atlanta and Tampa,
Fla.
Each tour stop features a mass feed event benefitting a local
community organization as well as a one-day barbecue course led by
pitmasters and chefs, like 5-time World Champion pitmaster,
Chris Lilly of Big Bob Gibson in
Decatur, Ala. and live fire chef,
Jess Pryles of Hardcore Carnivore.
For the Los Angeles event, Kevin
Bludso of Bludso's BBQ will serve as a BBQ Basics mentor on behalf
of Kingsford Charcoal. Throughout the day, attendees will receive
hands-on technical training and will put their newly learned skills
to the test in a friendly competition before serving as many as 600
meals to the local community.
"With Kingsford's support, we now have the ability to take the
BBQ Basics tour to more communities, and advance our mission of
combating national hunger," said Jarrid
Collins, Operation BBQ Relief Chief of Programs.
"Together, our impact will be stronger than ever."
In addition, Kingsford is proud to partner with OBR to offer
continued support for military and veteran communities through the
Always Serving Project as a small way to thank them for their
service.
Follow Kingsford Charcoal on Facebook, Instagram and Twitter to
stay up to date on the latest from Kingsford, and follow Operation
BBQ Relief on Facebook, Instagram and Twitter to keep tabs on the
BBQ Basic events happening throughout the year.
About Kingsford Charcoal
The Kingsford Products
Company is a wholly owned subsidiary of The Clorox Company,
headquartered in Oakland,
Calif.
The Clorox Company (NYSE: CLX) is a leading
multinational manufacturer and marketer of consumer and
professional products with approximately 8,800 employees worldwide
and fiscal year 2019 sales of $6.2 billion. Clorox markets
some of the most trusted and recognized consumer brand names,
including its namesake bleach and cleaning products;
Pine-Sol® cleaners;
Liquid-Plumr® clog removers;
Poett® home care products; Fresh
Step® cat litter; Glad® bags, wraps
and containers; Kingsford® charcoal; Hidden
Valley® dressings and sauces;
Brita® water-filtration products; Burt's
Bees® natural personal care products;
RenewLife® digestive health products; and Rainbow
Light®, Natural Vitality™ and NeoCell®
dietary supplements. The company also markets industry-leading
products and technologies for professional customers, including
those sold under the CloroxPro™ and Clorox Healthcare®
brand names. Nearly 80 percent of the company's sales are generated
from brands that hold the No. 1 or No. 2 market share
positions in their categories.
Clorox is a signatory of the United Nations Global Compact and
the Ellen MacArthur Foundation's New Plastics Economy Global
Commitment. The company has been broadly recognized for its
corporate responsibility efforts, included on CR
Magazine's 2019 100 Best Corporate Citizens list, Barron's
2019 100 Most Sustainable Companies, the Human Rights Campaign's
2019 Corporate Equality Index and the 2019 Bloomberg Gender
Equality Index, among others. In support of its communities, The
Clorox Company and its foundations contributed
about $12 million in combined cash grants,
product donations and cause marketing in fiscal
year 2019. For more information, visit TheCloroxCompany.com,
including the Good Growth blog, and follow the company on
Twitter at @CloroxCo.
CLX-B
About Operation BBQ Relief
Operation BBQ Relief is a
501(c)(3) nonprofit organization that was founded in May 2011 in
response to a need for tornado relief efforts in Joplin, MO.
Competitive pitmasters from eight different states answered the
call to feed displaced families and first responders. Together,
they were able to serve over 120,000 meals in a thirteen-day
period. This experience of building a network to feed individuals
in need has been the inspiration for Operation BBQ Relief. To date,
Operation BBQ Relief has provided over 3 million meals throughout
the United States and internationally following natural disasters
and through The Always Serving Project, benefiting the homeless,
first responders, veterans, and service men and women. For more
information, visit www.obr.org.
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SOURCE Kingsford Charcoal