Acushnet Holdings Corp. Announces Appointment of Brooke Mackenzie as President of KJUS
January 20 2020 - 8:00AM
Business Wire
KJUS, a leading sportswear company focused on innovative,
high-performance ski, golf and lifestyle products, and a premium
brand within Acushnet Holdings Corp.’s portfolio (NYSE:GOLF), has
named Brooke Mackenzie President of its worldwide operations.
“I am pleased to announce the appointment of Brooke Mackenzie as
President of KJUS,” said David Maher, President and Chief Executive
Officer, Acushnet Holdings Corp. “In her new role, Brooke will be
responsible for the worldwide operations of KJUS’s ski, golf and
lifestyle businesses. Brooke has been with KJUS since 2012 and is a
talented, dynamic leader who has deep understanding of the KJUS
target consumer and both the ski and golf markets. She is an
accomplished skier and avid golfer who truly embraces the value and
benefit of high-performance, technically-advanced products and will
do a great job leading the KJUS brand into the future.”
KJUS was born from an uncompromising commitment to performance,
following brand namesake Lasse Kjus’s historic feat at the 1999
World Ski Championships, where he medaled in each of the
Championships’ five disciplines. KJUS began with a vision to make
the finest and most technically advanced skiwear and the belief
that cutting edge innovation could lead to improved performance.
Building upon this technical performance and design expertise, KJUS
entered the golf outerwear and apparel markets in 2011 with a focus
on comfort, freedom of movement and all-weather protection, and has
since achieved a loyal following with performance-minded golfers
and a premium positioning at leading golf shops worldwide. KJUS was
acquired by Acushnet Holdings in July 2019.
KJUS also announces the promotion of Timo Regier to Managing
Director, KJUS European Operations, based in Hünenberg,
Switzerland. Mackenzie commented, “Timo is a very capable leader
with a wealth of experience in both ski and golf. We have worked
closely together over the past eight years, and I am thrilled to
have Timo leading KJUS’s European operations in addition to
worldwide sales.”
Nico Serena, former President of the KJUS ski division, has
elected to leave the company to pursue other interests.
ABOUT KJUS
KJUS stands for sportswear made of innovative, high-performance
material with a distinctive, clean design. The award-winning Ski,
Golf and Lifestyle collections are developed by passionate sports
experts and tested by professional athletes. The products are
designed to enable sportspeople to focus on the experience. Driven
by an enthusiasm for sports and an uncompromising vision, KJUS
continues to push farther, innovating with every seam, fabric and
detail. Additional information can be found at www.KJUS.com.
ABOUT ACUSHNET HOLDINGS
CORP
We are the global leader in the design, development, manufacture
and distribution of performance driven golf products, which are
widely recognized for their quality excellence. Driven by our focus
on dedicated and discerning golfers and the golf shops that serve
them, we believe we are the most authentic and enduring company in
the golf industry. Our mission – to be the performance and quality
leader in every golf product category in which we compete – has
remained consistent since we entered the golf ball business in
1932. Today, we are the steward of two of the most revered brands
in golf – Titleist, golf’s leading performance equipment brand, and
FootJoy, golf’s leading performance wearables brand. Additional
information can be found at www.acushnetholdingscorp.com.
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MEDIA CONTACTS
Media@KJUS.com Joe_Gomes@AcushnetGolf.com
Eric_Soderstrom@AcushnetGolf.com
INVESTOR CONTACT:
IR@AcushnetGolf.com
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